Academy Sports + Outdoors announced a multimedia sponsorship with ESPN-SEC Network and the Southeastern Conference (SEC) to become the Official Sporting Goods Retailer of the SEC.
Author: SGB Media
StreetTrend Acquires P448
U.S.-based footwear holding company StreetTrend LLC and Italian based Investment firm Panda srl. announced the acquisition of a majority interest in the luxury Italian sneaker and footwear brand P448.
DSW Completes Rollout Of DSW Kids
DSW announced the completion of the company’s kids program rollout in time for the back-to-school season.
GSI’s Scholarship Program Accepting Applications Now
The Global Surf Industries 2018 Life Is Better When You Surf Scholarship Program is now open for submissions for kids age 12-15 years old in the U.S.
Adriana Estrada Joins Surfrider Foundation’s Board Of Directors
The Surfrider Foundation, the nonprofit organization dedicated to the protection and enjoyment of ocean, waves and beaches, announced the addition of Adriana Estrada, a leader in brand and innovation strategy, to the organization’s board of directors.
Adidas Partners With IUPUI Athletics
Adidas entered into a seven-year partnership with IUPUI Athletics to become the official athletic footwear, apparel and accessory brand of the Jaguars through the 2024-2025 season.
BSN Sports Acquires Teamline
BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced the company has completed the acquisition of Teamline LTD, based in Irving, TX.
Hilco Vision Outdoor Appoints New Head Of Sales
Hilco Vision announced that former Native Eyewear co-founder George Schott has been appointed sales director for Hilco Vision Outdoor, leading the Croakies Leader Swim and Jonathan Paul Fitovers Eyewear brands.
NSSF Debuts LetsGoShooting.org
The National Shooting Sports Foundation (NSSF) announced the launch of a new website, LetsGoShooting.org.
Kammok’s CEO Earns Conscious Business Leaders Recognition
Kammok, the climbing company, said the company’s CEO, Haley Robison, has been named one of the Top Conscious Business Leaders of 2018 by the quarterly print magazine Conscious.
LA Fitness Announces Launch Of Its First Ever Podcast
LA Fitness officially launched the Living Healthy Podcast, an extension of the Living Healthy blog but in an audio format, which will serve as an additional resource for members and listeners to help them better stay on track with their health and fitness goals.
JBL Signs Aaron Judge As Brand Ambassador
JBL signed Aaron Judge, the 2017 American League Rookie of the Year, as a brand ambassador.
The North Face Names Hilaree Nelson Captain Of Global Athlete Team
The North Face announced that ski mountaineer and long-time athlete Hilaree Nelson will serve as captain for the Global Athlete Team. Conrad Anker currently holds the position and will serve as co-captain with Nelson through the remainder of 2018, before Nelson fully transitions to team captain in 2019.
On To Sponsor California-based Mammoth Track Club
On, the Swiss running brand, has signed a sponsorship deal with Mammoth Track Club from Mammoth Lakes, CA, through the end of 2020.
Brooks Running Rolls Out Shop-In-Shop Program
Brooks Running Company is partnering with 30 specialty running retailers in the U.S. and Canada to launch the brand’s premium shop-in-shop.