StreetTrend Acquires P448

U.S.-based footwear holding company StreetTrend LLC and Italian based Investment firm Panda srl. announced the acquisition of a majority interest in the luxury Italian sneaker and footwear brand P448.

Adidas Partners With IUPUI Athletics

Adidas entered into a seven-year partnership with IUPUI Athletics to become the official athletic footwear, apparel and accessory brand of the Jaguars through the 2024-2025 season.

BSN Sports Acquires Teamline

BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced the company has completed the acquisition of Teamline LTD, based in Irving, TX.

Hilco Vision Outdoor Appoints New Head Of Sales

Hilco Vision announced that former Native Eyewear co-founder George Schott has been appointed sales director for Hilco Vision Outdoor, leading the Croakies Leader Swim and Jonathan Paul Fitovers Eyewear brands.

LA Fitness Announces Launch Of Its First Ever Podcast

LA Fitness officially launched the Living Healthy Podcast, an extension of the Living Healthy blog but in an audio format, which will serve as an additional resource for members and listeners to help them better stay on track with their health and fitness goals.

The North Face Names Hilaree Nelson Captain Of Global Athlete Team

The North Face announced that ski mountaineer and long-time athlete Hilaree Nelson will serve as captain for the Global Athlete Team. Conrad Anker currently holds the position and will serve as co-captain with Nelson through the remainder of 2018, before Nelson fully transitions to team captain in 2019.