Isbjörn of Sweden introduces its Panda Hoodie with 48 percent recycled polyester for the Spring/Summer 2022 season. With a focus on fine-tuning existing products to make them more sustainable and durable, the Hoodie is made from Bluesign-approved fabric, which is a mix of nylon and recycled polyester. A vibrant Bluesign-approved color palette of seven colors […]
Author: SGB Media
100% Debuts Limited-Edition Collab With MLB All-Star Fernando Tatis, Jr.
100% and All-Star Fernando Tatis, Jr. have teamed up for their first eyewear collaboration. The 100% x Tatis 23 limited-edition eyewear collection brings Tatis’ signature hand-painted “Gold” to 100%’s Speedcraft and S3 Sport performance sunglasses in time for MLB All-Star Week. The sunglasses feature Hiper Gold Mirror Lens Technology to ramp up contrast and colors. […]
Asics Launches NFT Footwear Collection
Asics announced that its Sunrise Red NFT Collection will be offered by digital auction starting on July 15. The 189-piece collection includes nine digital footwear products, including the Gel-Lyte III, Gel-Quantum 360, Metaracer models, and a pair of Asics flip-flops and sandals. The nine shoes will be featured in a limited edition release of 20 […]
Astral Becomes Bluesign System Partner; Builds PFDs With Bluesign Approved Shells For S21
Astral announced it is a Bluesign-approved System Partner and comes on the heels of releasing its Bluesign-approved PFD shell, featured in four of the brand’s lifejackets for S21. Bluesign, founded in 2000, assists brands with sustainable textile supply solutions. Through its criteria and analysis for on-site system implementation, Bluesign aims to “reduce the textile […]
Burley Recalls Ballz QR Skewers
Burley announced it is working with the Consumer Products Safety Commission (CPSC) to recall Ballz QR Skewers shipped between August 2018 and June 2021.
Industrial Revolution Appoints Canadian Representation
Industrial Revolution has partnered with Northern Exposure Sporting Group, Inc. to expand its sales team in Canada.
Weber-Stephen Products Files For IPO
Weber-Stephen Products LLC, the maker of Weber grills, is planning an initial public offering this year, has filed to go public.
Hibbett Schedules Opening For Stores
Hibbett announced the opening of two Hibbett Sports locations in Raleigh, NC, Charlotte, NC and a City Gear location in Sumter, SC.
IZIP Bikes Celebrates Anniversary With New Bike Models
IZIP Bikes celebrates its 15 year anniversary this summer. Founded by Malcolm Currie, the company’s origins are rooted in the EV1 automobile, the first mass-produced electric car. “Electric bikes and all the incredible opportunities they afford have always been near and dear to my heart,” explained Chief Commercial Officer, Larry Pizzi. “When I joined the […]
Gnarly Nutrition And USA Climbing Renew Partnership
USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes in preparation for its inaugural Olympic Games in Tokyo. Gnarly Nutrition’s products are certified by NSF International, the accredited American certification body that offers an independent, third-party test to certify products meet public health and safety standards, […]
Icebreaker Releases Fourth Transparency Report
Icebreaker, which is owned by VF Corp., released the fourth installment of its annual Transparency Report focused on its plastic-free initiative.
Camping World Partners With ABG To Launch Nautica Marine Collection
Camping World Holdings Inc. has partnered with Authentic Brands Group on the launch of Nautica branded products for the marine, water and outdoor marketplace.
Nordstrom Takes Stake In Asos Brands, Including Topshop
Nordstrom and Asos announced that Nordstrom has acquired a minority interest in the Topshop, Topman, Miss Selfridge, and HIIT brands.
Report: Authentic Brands Group Out Of Bidding For Reebok
Authentic Brands Group (ABG) has dropped out of Adidas’ auction of Reebok, according to The New York Post. Wolverine Worldwide, which was expected to partner with ABG on a bid, is also reportedly no longer interested due to ABG’s exit.
Lululemon Creates Yoga Accessories From Mushrooms
Lululemon announced it would begin to make yoga accessories from Mylo material—a mushroom-derived material. “As a premium athletic brand, having innovative and proprietary fabrics and other materials that help guests feel their best to perform their best is something we’re proud of,” said Sun Choe, chief product officer, Lululemon. “Sustainable innovation will continue to play […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal