AKU announced that Parallel 45 Sales Group has been retained as its new sales team partner.
Author: SGB Media

L.L. Bean Seeing Back Orders Grow Amid Supply Chain Strains
L.L. Bean is seeing back orders build as it grapples with challenges securing product amid the ongoing port congestion and other supply chain challenges, CEO Stephen Smith told WCVB-TV.

Aquasphere Launches R&D Hub
Aquasphere announced it has created an R&D Hub to develop its swim product. Launching in partnership with CN Antibes, the French swim club led by four-time Olympic gold medalist Alain Bernard, the R&D Hub is planned to expand to North America and the Asia Pacific to support its product offerings in these regions.

Anta Sports Sees Q3 Sales Gains
Anta Sports reported retail sales of its core Anta brand increased low-teens in the third quarter year-over-year and delivered mid-teens positive growth as compared to the same period of 2019.

Kathmandu Appoints New Director
Kathmandu Holdings Limited announced the appointment of Abigail Foote as a director of the company.

Inov-8 Introduces Rocfly G 390 Hiking Boot With Graphene-Enhanced Foam
Inov-8 recently released its Rocfly G 390, its first hiking boot with a Graphene-enhanced foam, which the brand said will “supercharge feet” for long-distance hiking, multi-day trail walking and thru-hiking. The boot is lightweight and breathable and delivers “endless cushioning and bounce.” Discovered in 2004 by scientists from The University of Manchester, who later won […]
Tailwind Nutrition Announces Brand Refresh And Matcha Flavor
Tailwind Nutrition announced a brand refresh—new logo, new packaging, new website—timed with the introduction of its newest flavor, Matcha, which joins its Endurance Fuel family of flavors. “After nine exciting years of Tailwind helping our customers have the best experience they can, we thought it was time for a little brand refresh,” explained Jeff Vierling, […]
HDry North America Launches HDry ‘b5’ Bio-Based Laminate Membrane
Altexa srl and GHS Holdings announce the launch of HDry® ‘b5′ bio-based, waterproof laminate, for Summer/Fall 2021. It’s another step forward in “ecological technology for ‘direct lamination,’ in waterproof outdoor performance products,” said the company. HDry’s manufacturing processes and materials used throughout the lamination process are “well above industry standards and aim to reduce the environmental footprint […]

Guthook Guides Changes Name; Consolidates Apps To FarOut
Guthook Guides announced it has rebranded as FarOut to reflect the company’s current business model and plans for future growth. The company’s Bikepacking Guides app will also be consolidated in its FarOut app. Co-Founders Paul Bodnar and Ryan Linn launched the brand’s first iOS app for the Pacific Crest Trail called “Guthook’s Guide to the […]
Gordini Celebrates 65 Years Of Advancing Handwear
Gordini announced it is celebrating 65 years of glove innovation. Based in Vermont, the family-run and independently-owned, company “has focused on the same mission since its founding in 1956—to keep hands warm and dry for full days of adventure.” From introducing the first down and leather ski mitts to launching a glove made entirely from […]

Outdoor Research Grows Essential Coverage Collection With Three Layer Face Cover
Outdoor Research has expanded its Essential Coverage Collection with a 3-Layer Face Cover. The ASTM compliant covering is made in the brand’s Seattle, WA factory and features a built-in filter and improved fit. The Cover offers the same product feature’s found in the brand’s Face Cover Kit, with improvements on the original design that includes […]
SMC Hires New President
Snowsports Merchandising Corporation (SMC) announced it had hired Gary Fleming as president.
Work Sharp Awarded Default Judgment Against Unauthorized Reseller
Work Sharp announced today that a United States District Judge in the District of Oregon awarded the company a default judgment against an unauthorized reseller of its products.
Saks E-Commerce Platform Prepares For IPO
The e-commerce business of Saks Fifth Avenue is planning an initial public offering that would value the company at about $6 billion, according to a report in the Wall Street Journal.

Crocs Hires Chief Product And Merchandising Officer; Announces Promotion From Within
Crocs Inc. announced that Lori Foglia was hired as senior vice president and chief product and merchandising officer and that Erik Olson was promoted to senior vice president, global sourcing and product execution.