Crocs Inc. announced that Lori Foglia was hired as senior vice president and chief product and merchandising officer. Foglia will join the company effective October 18, reporting to Crocs Brand President Michelle Poole.

Crocs also announced it has promoted Erik Olson to senior vice president, global sourcing and product execution. Since joining Crocs in 2005, Olson has played key global leadership roles, including leading the shift to outsourced manufacturing to build capacity and improve quality, while reducing costs. In this new role, Olson will continue to expand the impact and scope of product execution, taking the brand’s footwear from ideation to production working with its internal innovation teams and factory partners.


Foglia brings nearly 25 years of product, merchandising and commercial experience to Crocs. Formerly with Victoria’s Secret, Foglia spent nearly five years overseeing product commercialization for more than 1,000 stores and the company’s digital business, driving sales and strategy across multiple categories, including apparel, sport, intimates, and accessories.

In 2019, Foglia transitioned with the brand to LBrands as executive vice president and global general merchandise manager, where she led the development of a new apparel/fashion marketplace. Before that, she worked in various roles at American Eagle Outfitters, most recently as general merchandise manager of Aerie. While there, she spearheaded a new product cycle calendar to align more directly with omni and global growth strategies and built the team that launched a new store design concept in more than 200 retail locations.

“I am thrilled to welcome Lori to the Crocs team at this very exciting moment for the brand,” said Poole. “Her deep DTC merchandising experience and her strategic product and digital growth mindset will be a terrific addition to the Crocs leadership team as we drive accelerated and exponential growth across key categories and distribution channels around the world.”

Foglia joins Crocs following multiple quarters of growth and goal setting, with the brand recently announcing its goal to achieve net-zero by 2030. The brand also recently outlined a five-year growth plan to achieve $5 billion in revenue by 2026, representing a compound annual growth rate of more than 17 percent.

Photo courtesy Crocs/Lori Foglia