Connected fitness company Echelon announced today the appointment of Gabby Cohen to its Board of Directors. This board placement was supported by the company’s collaboration with the Women on Boards (WOB) Project and North Castle Partners.
Author: SGB Media

Under Armour Appoints Chief Consumer Officer
Under Armour Inc. announced the appointment of Massimo Baratto to executive vice president, chief consumer officer. Since joining Under Armour in 2018, Baratto has served as managing director of the company’s Europe, Middle East and Africa (EMEA) region.
Granite Gear Introduces Crown3 60 Multi-Day Pack
Granite Gear has introduced its Crown3 60, an ultralight multi-day pack in the brand’s Crown series. The pack weighs less than 2.5 pounds and has a standard carry capacity of 35 pounds, which can be increased to 43 pounds with an add-on aluminum stay or remove the frame sheet to decrease the load carry to […]

HEX Introduces Evolve Collection
HEX the fashion accessory brand introduced its Evolve Collection, influenced by fashion, music and art. The collection features fabrics made from recycled Eco Cordura, which is anti-microbial, resisting and repelling “up to 99 percent of bacteria, mold and fungus.” The collection includes the Evolve Sling, Evolve Logic Backpack and Evolve Duffel in Eco Grey. “Creating […]

Gore Introduces Expanded Polyethylene (ePE) Membrane
W. L. Gore & Associates (Gore) announced that the consumer business of its fabrics division will introduce expanded Polyethylene (ePE) as a complementary material platform as the basis for its membrane technologies. Gore’s ePE Membrane will appear in Gore-Tex brand consumer products beginning FW22 in the following categories—general outdoor and lifestyle garments, lifestyle footwear and […]

Front Runner Outfitters Expand Camp Cooking Line With Box Braai/BBQ Grill
Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company and maker of Overlanding and camping equipment, launched its Box Braai/BBQ Grill. The free-standing fire pit-style grill offers a space-saving design for open fire cooking with ease of transport. A “Braai” is a traditional South African phrase meaning social gathering where people cook, […]

Adidas Launches New Share Buyback Program
Adidas said its board has decided to launch an additional share buyback program following the completion of a share buyback program launched in July. Starting on October 18, 2021, the company plans to buy back shares worth €450 million until the end of the year.
Reid Bikes Hires New Product Manager
Reid Bikes hired Leon Stimpson as its first product manager. Stimpson recently headed up product development at Forme Bikes.

Mindbody To Acquire ClassPass
Mindbody, headquartered in San Luis Obispo, CA, said it has entered into an agreement to acquire ClassPass, the fitness membership subscription service.
Report: Gymshark Exploring IPO
The U.K.-based fitness apparel and athleisure brand Gymshark is in preliminary talks with banks and institutional investors over a potential IPO, according to Sky News.
Salt Life To Open Five Stores
Delta Apparel Inc. announced plans for five new wholly-owned retail stores for its beach lifestyle brand, Salt Life. Storefronts in Florida, South Carolina and Alabama are expected to open early next year.
Sportsman’s Warehouse Appoints Interim CFO
Sportsman’s Warehouse Holdings, Inc., which agreed in January to be acquired by Bass Pro, said in a regulatory filing that Jeff White has been appointed vice president of finance, chief accounting officer and interim chief financial officer of the company,
Carver Skateboards Names New President
Carver Skateboards has hired Dave Root as its president. Root was previously general manager for Absolute Board Co. and brings with him two decades of industry experience and process implementation having helped to manage skate hardgoods brands Penny, Z-Flex and Arbor Skateboards.
Poshmark Acquires Suede One
Poshmark Inc. acquired Suede One, a platform that combines machine learning, computer vision and human review to virtually authenticate sneakers. Suede One said its employees would join the Poshmark team.

Vuori Secures $400 Million Investment From SoftBank
Southern California-inspired activewear brand Vuori announced a $400 million investment from SoftBank Vision Fund 2 at a valuation of $4 billion. The funding will support the launch of Vuori’s international expansion in 2022 and a goal to open more than 100 new stores in the U.S. over the next five years