Acai Roots appointed Jeff Moore, former Reef global president and VF executive, as CEO.
Moore was most recently an advisor with mid-size companies seeking strategic planning, funding and/or acquisition.
Marco Rega, the founder of Acai Roots, said “Jeff’s knowledge and experience will bring tremendous value to our company. I’m honored to have him as the new CEO of Açai Roots.”
Moore said in a statement: “I’m honored to be representing such a great organic brand such as Acai Roots. I appreciate ownership’s commitment to being a leader in organic products, partnering with premium retail partners & believing in their employees. I believe that many opportunities exist beyond the current retail channels, markets and product lines.”
