Iconix Consolidates Control Of Pony

Iconix International Inc., which secured the North American rights to the Pony in 2015 for $37 million, has acquired the rights to the sneaker brand in the rest of the world, except in China and Taiwan.

Bollé Introduces Two New 2023 Cycling Products

Bollé will release two new cycling products for 2023 built for comfort, protection and performance. Bollé continues to develop technologies at its EPIC center in Lyon, France, including the Volt+ lenses using Artificial Intelligence technology to evaluate 20 million lens formula combinations featured in its Micro Edge sunglasses debuting in 2023. This results in a […]

Igloo And Jeep Brand Release Playmate Cooler

Igloo and the Jeep brand released the first Jeep Playmate coolers featuring original artwork geared toward Jeep brand enthusiasts.  “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times had on those adventures. It’s a partnership we’re excited to take together,” said Brian Garofalow, chief marketing officer, Igloo.  Igloo designed […]

Vice Golf Secures Investor

The pan-European private equity firm Oakley Capital announced it is investing in Vice Sporting Goods GmbH, the digitally native golf brand doing business as Vice Golf.

Skratch Labs Introduces Peanut Butter And Chocolate Flavor Energy Bar

Skratch Labs released its newest flavor of Energy Bar Sport Fuel, formerly Anytime Energy Bar, Peanut Butter and Chocolate. Made from whole food ingredients, the energy bar complements its other bar flavors—Raspberries & Lemons, Cherries & Pistachios, Peanut Butter & Strawberries, and Chocolate Chips & Almonds. The energy bars are available in 50g singles and […]

Skratch Labs Introduces Blueberry Flavor Energy Chew Sport Fuel

kratch Labs released Blueberry flavored Energy Chew Sport Fuel, formerly Sport Energy Chews, made with blueberries, plus 50mg of caffeine from green tea, extending the brand’s line of fruit energy chews, which includes Sour Cherry, Raspberry, Orange, and Matcha Green Tea & Lemon. Energy Chew Sport Fuel flavors are available in 50g singles and 10-pack […]