Outdoor Research reported it partnered with Retail Bloom to launch OR Pro on Amazon.
Author: SGB Media
Dunham’s Sports Set To Re-Open Storefront In Escanaba
Dunham’s Sports is scheduled to reopen its remodeled store in Escanaba, MI on January 27 with over three times the floor space as the previous footprint.
The Athlete’s Foot Expands Marketing Team
The Athlete’s Foot promoted Darius Billings to VP of marketing and community engagement for its Strategic African American Retail Track Program and Cassidy Dansberry to marketing manager, effective immediately.
Strava Acquires Outdoor Adventure Mobile App Company
Strava acquired Fatmap, a mobile app for outdoor enthusiasts, giving its subscribers access to the full offering.
Pard Optics Inks Partnerships For Nationwide Sales Rep Coverage
Pard Optics secured U.S. nationwide rep agency coverage with the Blaze Sales Group, Hays and Associates, H&G Outdoors, and Odle Sales, providing the company with added sales support in all 50 states.
Dickies Adds Four To Marketing Team, One Hire To Direct To Consumer Effort
Dickies added new hires to its marketing and consumer direct teams.
Richard Lipsey Inducted Into NSSF Hall Of Fame
Lipsey’s Founder, Richard Lipsey, was inducted into the National Shooting Sports Foundation Hall of Fame last week during the shooting sports industry’s annual SHOT Show in Las Vegas, NV.
Sporting Goods Study Warns A 2023 Recession Could Hurt Industry Players
In its third-annual study focused on the sporting goods industry, the WFSGI and McKinsey documented the comparatively strong results delivered by the industry over the last two years but warn that potential recessionary conditions could derail progress for industry players in 2023.
Adidas x Burning Cart Society Reminds Golfers Of Nature’s Importance To The Game
Adidas’ will introduce a limited-edition apparel collection of Adicross products in collaboration with the Burning Cart Society partly made with natural and renewable materials. Shaun Madigan, global director, Apparel, Adidas Golf, said: “We’re continuing to push forward with the way we use materials to ensure we’re designing products in balance with the planet. The ethos […]
Report: Hanesbrands Undergoes Layoffs
Hanesbrands confirmed to the Triad Business Journal that it had laid off an unidentified number of employees at its headquarters in Winston-Salem, NC as it navigates a “very challenging environment.”
Rumpl Hires Creative Director; Promotes From Within
Rumpl hired Kris Fry as creative director effective immediately, with over a decade of agency and brand-building experience.
Nike Partners With Longwood University
Nike plans to enter into a multiyear partnership with Longwood University, based in Farmingdale, VA, effective July 1, 2023, replacing Adidas as its athletic outfitter.
Dragon Seats Acquires Athletic Recovery Zone
Dragon Seats, the manufacturer of heated and cooling sports benches, acquired Athletic Recovery Zone, LLC (ARZ), the air conditioning and heating sports bench technology manufacturer.
Fila Names New President For North American Subsidiary
Korea-based Fila Holdings named Todd Klein as president of its North American subsidiary Fila USA, Inc, following the retirement of Jennifer Estabrook.
SHOT Show Attendance Back To Pre-Covid Levels
The 45th SHOT Show was held last week with more events and exhibit space than ever before. Strong attendance, enthusiastic buyers and sellers, and a series of packed special events that collectively made up “SHOT Week” resulted in one of the top-rated SHOT Shows to date.
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