Outdoor Research reported it partnered with Retail Bloom to launch OR Pro on Amazon.
In early 2022, Outdoor Research rebranded its military and tactical business under the OR Pro brand. As part of its growth strategy to expand the brand to a broader range of professional consumers, OR Pro partnered with Retail Bloom, an e-commerce marketplace agency to launch on Amazon.
Retail Bloom has been managing the Outdoor Research store on Amazon for three-plus years and has been an integral part of OR’s brand growth on its global platform.
OR Pro on Amazon through Retail Bloom is intended to strengthen the brand’s partnership further.