Hoka One One plans to launch its first global ad campaign under a new brand platform, “Fly Human Fly.” Hoka, owned by Deckers Brands, said the platform “acts as a catalyst to encourage consumers to meet Hoka at the starting line and take flight to new heights – together.” Fly Human Fly includes a 60-second […]
Author: SGB Media
Nike And Apple Team Up On Sports Content
Apple has finalized a multi-year first-look feature deal to develop and produce sports films with Nike-owned studio Waffle Iron Entertainment for the Apple TV+ streaming service.
Ombraz Adds Two New Styles To Its Armless Sunglass Collection
Ombraz Sunglasses are back again with two new styles—Teton and Viale—bucking the sidearm trend with upgrades to traditional sunglasses, eliminating pinching, temple fatigue, headaches, and breakage. With the addition of the Teton and Viale, the company offers five sunglass styles. The new frames unlock armless sunglasses made TR-90 Aerospace-grade nylon and equipped with a custom-woven, […]
Planet Fitness Franchise Group Excel Fitness Sold To Olympus Partners
One of the largest Planet Fitness franchise groups, Excel Fitness Holdings, LLC, located in Austin, TX, was purchased by private equity firm Olympus Partners of Stamford, CT, for an undisclosed amount.
i9 Sports Opens 200th Location
Tampa Bay-based i9 Sports, the youth sports league franchise, recently announced opening its 200th location.
Caleres’ Debt Rating Outlook Revised Upward
S&P Global Ratings revised its rating on Caleres, Inc. to positive from stable. The rating agency noted that Caleres reported stronger-than-expected sales and margin expansion in the first quarter of fiscal 2022 across its two main brands, with sales returning to about pre-pandemic levels, reflecting the strengthening consumer demand.
F45 To Open First Hotel Studio At Hilton Austin
F45 Training Holdings, Inc. announced plans to break ground on a new fitness studio at the downtown Hilton Austin, TX, the first F45 studio to operate inside a hotel worldwide.
May Retail Sales Unexpectedly Decline Amid Inflationary Pressures
Retail sales fell 0.3 percent in May from the prior month, the Commerce Department said Wednesday. Economists surveyed by Refinitiv expected sales to rise 0.2 percent. May marked a slowdown from the gain of 0.7 percent in April and the first decline in retail sales in five months.
Campers Inn RV Acquires Forrest Marine And RV Center
Campers Inn RV has acquired Forrest Marine & RV Center in Tyngsboro, MA. The dealership will remain under the name Forrest Marine & RV Center as it transitions into the Campers Inn RV organization.
BikeCo Signs Three Sales Agencies For Key Territories
BikeCo has added three sales agencies to its outside sales representation.
Nike Concept Store Opens In Hong Kong
UAE retailer GMG announced the opening of a new Nike concept store in Hong Kong. The store is located in the East Point City shopping mall in the Hang Tau district.
Mountainsmith Expands With Three New Hires
Mountainsmith, the Colorado-based gear manufacturer specializing in hiking and camping, announced it appointed Kipp Godfrey as a sales and service rep, Lora Buboltz as an e-commerce marketplace manager and Nirveek Shah as a graphic designer.
Hypebeast To Open New York Flagship
Hypebeast will unveil its first-ever U.S. flagship building in the heart of Manhattan’s Chinatown on 41 Division Street this week.
Yamaha U.S. Marine Business Appoints General Manager, Marine Service
Yamaha U.S. Marine Business Unit announced the appointment of Joe Maniscalco to general manager, Marine Service. In his new position, Maniscalco will oversee marine service training and support for Yamaha outboards and systems as well as Yamaha WaterCraft products.
Feradyne Outdoors Acquires Scent Crusher
FeraDyne Outdoors, based in Superior, WI, announced the acquisition of Scent Crusher.
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