Salomon’s New Brand Signature, “Tomorrow Is Yours”

Salomon has a new brand signature, “Tomorrow is Yours,” which includes an updated logo and brand campaign as part of its objective to inspire new and younger outdoor enthusiasts. “At Salomon, we believe that forging a deeper connection with nature and the outdoors can improve people’s lives and make us all better,” said Salomon President […]

Honey Stinger Announces Fall NCAA College Hive Captains

Honey Stinger announced its Fall NCAA College Hive captains. They include Rutgers soccer player Riley Tiernan, Notre Dame football player Chris Tyree, Temple basketball player Jalynn Holmes, and Auburn football player TJ Finley. The College Hive is the company’s Name, Image and Likeness (NIL) program for collegiate athletes that rolled out in fall 2021.The program […]

Econic One Launches Three E-Bikes In The U.S.

Building on its growth in Europe, the e-bike brand Econic One launched three styles in the U.S. for a wide range of intended purposes and riding styles designed to cover the majority of riders.  Styles include: Econic One Comfort Limited Econic One Bandit Econic One Adventure Econic One e-bikes are Class I models featuring pedal […]

Wahoo Fitness Debt Ratings Downgraded

S&P Global Ratings downgraded Wahoo Fitness Acquisition, LLC’s debt ratings after the U.S.-based fitness technology company’s revenue and earnings for the second quarter of 2022 came in sharply below S&P’s expectations because of weaker-than-expected demand and higher costs.

Recover Brands Releases Sport Elite Collection

Recover Brands, a U.S. manufacturer of sustainable apparel, released its Sport Elite collection. “Our goal at Recover is to build a company that focuses on being as environmentally friendly and socially responsible as possible in all aspects of our business—from design to manufacturing to fulfillment,” said Bill Johnston, founder and president. “When we created the Sport Elite […]