Outdoor Master, the outdoor gear brand and an official supplier to the US Ski Team, signed Noah Victor, the 21-year-old snowboarding sensation, to its team of brand ambassadors for the third consecutive year.
Author: SGB Media
Outdoor Cap Hires Promo and OC Sport Rep
With over 30 years working in the sports and promo industry, Pat Foster is Outdoor Caps Promo and OC Sports rep covering the Pacific Northwest.
EXEC: Inside Yeti’s Thought Process on the Mystery Ranch Deal
Regarding the acquisitions of Mystery Ranch and Butter Pat Industries, Yeti management said both transactions were completed in Q1 of this year, utilizing cash on hand for a combined consideration of $48.5 million.
January U.S. Census Bureau Retail Data Shows Consumers ‘Still Engaged’
January prices for goods reportedly came down, which affects sales figures even if the same number of items are sold, and increased prices for services pulled dollars away from retail purchases.
Authentic Inks Reebok UK/Ireland Apparel License with Source Sport
This partnership will deliver an expanded range of Reebok apparel that aligns with consumers’ active lifestyles in the UK and Ireland.
Crunch Franchise Opens Newest Location in Eugene, OR
Crunch Eugene, a 45,000-square-foot fitness facility in Springfield, OR will open in the Shoppes of Gateway Mall.
EXEC: Yeti Hires Layne Rigney to Oversee Softgoods and Mystery Ranch
An industry veteran, most recently, Rigney was a board member at Sea to Summit and Marucci Sports but shifted his focus to the Yeti role in January 2023.
EXEC: Footwear Brands Are Ramping Up Factory Orders
Yue Yuen Industrial reported that its footwear manufacturing segment revenue posted 12.5 percent growth in January 2024, a big turnaround from the 18.4 percent decline in its footwear manufacturing segment for full year 2023.
Xponential Fitness Completes Divestiture of Stride Fitness
The divestiture of its brand Stride Fitness to Stride Fitness Franchising, Inc., owned by Shaun Grove, the president of Xponential’s Rumble Boxing brand, is not expected to materially impact XPOF revenue in 2024.
USA Pickleball Certifies Owl Paddles For Tournament Play
The partnership, coupled with USAP approval and certification, positions Owl to make an even bigger impact on the growing paddlesport category.
Crocs Inc. Sees Q4 Growth Slow as N.A. Wholesale Declines
Fourth quarter revenues were $960 million, an increase of just 1.6 percent, or 1.5 percent on a constant-currency (CC) basis, from the corresponding period in 2022. North America Wholesale declined 5.1 percent in Q4.
Skechers U.S.A. Completes a Retail 5K on Way to Store Number 10,000
Expanding its international store count, key store openings for Skechers leading up to the milestone are in Chile, Greece, India, Mexico, South Korea, the United States, and the 5,000th store in Bogotá, Colombia.
Dead Air Silencers Hires Customer Service Manager
The company hired Dallin Hanchett as customer service manager working from the new Dead Air Silencers headquarters in Heber City, UT.
Report: Demand for Camping Still Increasing; Supply Catching Up
The Dyrt, the app for camping availability, photos and reviews, released its 2024 Camping Report presented by Toyota Tacoma, identifying the trends and patterns shaping the future of camping.
Yeti Drinkware Surpasses $1 Billion in 2023; Cooler Recall Nets Margin Gain for Year
The net impact of recall reserves associated with the stop sale of certain soft coolers included in the recalls initiated in Q1 2023 had a 480 basis point impact on the increase in gross margin compared to the prior-year quarter.
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