Levi Strauss & Co. appointed Gianluca Flore as executive vice president and chief commercial officer, effective July 29, 2024. 

Flore will join the company’s executive leadership team, reporting to company president and CEO Michelle Gass, and will be responsible for the commercial operations of the Levi’s brand across all global channels, including stores, e-commerce and wholesale.

“I am delighted to welcome Gianluca to LS&Co. at this transformational moment for the company as we pivot to become a DTC-led, denim lifestyle leader,” Gass said. “He is an industry veteran with an exceptional track record of delivering profitable growth at iconic fashion brands. His depth of experience in driving market relevance and consumer-centric operational excellence makes him the right leader to help us usher in the company’s next chapter of stakeholder value creation.”

Flore reportedly brings over 20 years of international commercial experience in luxury apparel and lifestyle. He joins the company from Burberry, where he was appointed chief commercial officer in 2021, overseeing five regions and a network of more than 400 stores. Before that, he was the company’s president for the Americas and Global Retail Excellence, spearheading the expansion and productivity of the brand’s retail footprint and elevating distribution and positioning across wholesale. 

Flore has also held leadership roles at the luxury group Kering, including CEO of Brioni, where he established a profitable retail business model for the brand, and at Bottega Veneta, he led double-digit revenue increases across wholesale and retail channels.

Flore holds a BBA and post-graduate certificate from LUISS University in Rome, Italy, as well as a post-graduate certificate from the London School of Economics.

“It’s an honor to join a storied company like LS&Co. at this exciting time for the Levi’s brand, which continues to be the unequivocal category leader, firmly at the center of culture,” shared Flore. “I look forward to working with the immensely talented LS&Co. team in service to its consumers and making Levi’s the definitive denim lifestyle leader globally.”

Image courtesy Levi Strauss & Co.