USA Pickleball, the national governing body in the U.S., launched its Quiet Category for pickleball products, an initiative to reduce the sport’s sound output. Quiet Category recognizes pickleball products that reduce acoustic output during play without negatively impacting performance.
Author: SGB Media
New Balance Partners with USA Lacrosse
New Balance entered into a multi-year agreement with USA Lacrosse as the Official Apparel Provider of the National Team Development Program (NTDP).
Under Armour Becomes Exclusive Apparel Supplier to Ripken Baseball
Under Armour entered into a multi-year partnership to become the exclusive apparel company for Ripken Baseball.
Bote Opens Sixth Florida Retail Store
The brand opened its newest store in Jacksonville, FL, joining other Florida shops in Destin, Fort Lauderdale, Fort Walton Beach, Grayton Beach, and St. Petersburg.
Project Bike Tech Hires New ED; Mercedes Ross Transitions
PBT hired Jeff Donaldson as its new executive director, replacing Mercedes Ross, who held the position for eight years, and is transitioning into a new role with PBT as “director of awesome.”
EXEC: Dick’s SG Joins Other Retailers with Lower Seasonal Workers Plans for Holiday
Dick’s Sporting Goods followed Macy’s in reducing its planned holiday hiring plans this year versus 2022. The downbeat hiring targets come amid forecasts of lowered seasonal hiring overall this year due to higher labor costs and expectations of softer holiday selling.
Curious Creatures Drops F23 Mountain Bike Apparel Line
Curious Creatures, a technical mountain bike apparel brand, is introducing its F23 Curious Creatures mountain bike apparel collection for cyclists of all levels. “At Curious Creatures, we are not just another apparel brand; we are a community of like-minded individuals who believe in the power of exploration, self-expression and respect for the environment,” said Woodworth. […]
Altra to Launch new Category With Low-Drop Road Shoe
Altra will launch a low-drop road shoe, the AltraFWD Experience, expanding its product offering with a “new running experience” from the brand on October 3. “The AltraFWD Experience is all about brand expansion, product evolution and continuing to create shoes that work for more and more runners,” said Altra Co-founder Brian Beckstead. “Since the start, we’ve […]
RV Industry Association Sees Moderating Shipments Decline in August
The trade association’s August 2023 survey of manufacturers found that total RV shipments ended the month with 28,071 units, a decrease of 16.9 percent, and down 45.0 percent year-to-date.
Acushnet Holdings Corp. Announces Senior Notes Offering
Acushnet Holdings Corp. announced that its wholly-owned subsidiary, Acushnet Company, intends to raise $350,000,000 through an offering of senior notes due 2028.
Surf Hardware International Relocates Global Headquarters
Surf Hardware International relocated its global headquarters to Australia’s Coffs Harbour and is trading under the name of Gowings Pacific Trader.
Tailwind Nutrition Launches Seasonal Apple Cider Endurance Fuel
Tailwind Nutrition, the maker of sports nutrition products, launched Apple Cider Endurance Fuel, a seasonal, limited-edition flavor of Tailwind’s Endurance Fuel product range. The Apple Cider-flavored sports drink mix offers “complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes while providing a sweet but tangy flavor.” Apple Cider Endurance Fuel can be […]
Hyosung Elevates Innovation In Sustainable Textile Solutions
Furthering its commitment to innovation and providing sustainable solutions “for diverse needs across the value chain,” Hyosung will introduce certified sustainable materials at Performance Days Munich and the Functional Fabric Fair Portland this fall. Creating a more traceable, sustainable story, Hyosung expanded its creora Bio-Based spandex offering to include options for the yarn to be […]
Dimension-Polyant Launches X-Pac VX21 Laminate
Dimension-Polyant, the sailcloth producer and manufacturer of X-Pac waterproof laminates developed for packs and bags, introduces its X-Pac VX21 laminate*, made in its 100 percent carbon-neutral plant. The X-Pac VX21 four-layer laminate face fabric is made with regen Ocean nylon strengthened by the company’s patented X-Ply fiber reinforcement technology made with post-consumer recycled PET. A lightweight […]
Arc’teryx Re-Opens Newbury Street Store
Arc’teryx reported it re-opened its Boston retail store in the Newbury Street shopping district.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal