Suunto, a global leader in sports watches, dive computers and precision instruments, has announced the new Suunto Partner Program, inviting interested companies to join Suunto’s growing digital ecosystem. By opening the Suunto Cloud API, companies can join existing partners, like Strava and TrainingPeaks, to connect, engage and support Suunto’s network of engaged sports enthusiasts through the Suunto App.
Author: SGB Media
Vibram Names Burten Distribution As Official U.S. Distributor Of All Furoshiki Product
Vibram, maker of high-performance soles and creator of the Vibram FiveFingers articulated toe shoe, is has announced Burten Distribution as the exclusive distributor for Vibram’s Furoshiki line of footwear in the U.S.

Retail Imports Level Off After Rush To Beat Tariffs
Imports at the nation’s major retail container ports have slowed down after a months-long rush to beat increased tariffs on goods from China, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates.
ClearSports Appoints Ed Brown Chairman
ClearSports, the producer of the ClearSports golf ball, announced the appointment of Ed Brown, former president and CEO of Patron Spirits International, as chairman to its board of directors.
Velocity Outdoor Appoints Dayne Lester VP Of Archery Products
Velocity Outdoor on Tuesday announced the promotion of Dayne Lester to the new role of vice president of archery products. In this role, Lester will manage innovation and sales strategy for Velocity Outdoor’s archery brands, Ravin Crossbows and CenterPoint Archery, ensuring continued leadership of the crossbow market. Lester comes to Velocity Outdoor as part of the recent acquisition of Ravin Crossbows.

Federal Unveils ‘New Look of Authority’ with Logo and Packaging Changes
Federal, the world’s largest sporting ammunition manufacturer and a brand of Vista Outdoor Inc., is rolling out a branding refresh that the company calls “The New Look of Authority,” which includes a new logo and packaging.
SportPort Appoints Sector Sports To Initiate Retail Strategies, Business Development Expansions
Kim Highfield, CEO and founder of SportPort, a U.S.-owned, women-operated specialty athletic apparel company with headquarters in Charlotte, NC, announced the appointment of Greenville, SC-based Sector Sports & Associates to help develop strategic retail placements, business development activities and product line expansions for its women’s activewear business.

Buck Knives Partners with Taylor Guitars
Buck Knives, leader in sports cutlery, is excited to partner with Taylor Guitars, one of the world’s leading manufacturers of premium acoustic guitars, and take part in their efforts using a sustainable supply model for genuine Ebony handles on its key heritage products.
Outdoor Afro Welcomes Keen’s Ashley Williams To Board Of Directors
Outdoor Afro, a national non-profit whose mission is to create and inspire black leadership in nature, just announced its newest board member, Ashley Williams, senior director, global marketing Keen Inc. Keen and Williams have been long-standing supporters of Outdoor Afro.
Sports Innovation Lab Announces Leadership Boards
During the annual Consumer Electronics Show in Las Vegas, Sports Innovation Lab, a market intelligence firm for sportstech, launched the first-ever Leadership Boards for the sports industry.

FlexIt – Pay as You Go Gym App – Announces Availability in Seven Markets
Mobile app announces that users can now work out at gyms in New York, New Jersey, Chicago, Washington D.C., Maryland, Virginia and Phoenix – and only pay for the time they use FlexIt – the mobile-based solution that allows users to only pay for the gym time they use – announces the launch of its app, […]

Velocity Outdoor to Exhibit at Safari Club International Convention
Velocity Outdoor will be exhibiting at the 2019 SCI Annual Convention in Reno, Nevada January 9-12, 2019 at the Reno-Sparks Convention Center. On display will be the Benjamin Bulldog and the Benjamin Airbow along with Ravin Crossbows. The Benjamin Bulldog is the premium hunting airgun of Velocity Outdoor. The Bulldog .357 air rifle is lighter, […]

PADEL Demonstration Court Featured at the 2019 Racquet & Paddle Sports Show Preview, Jan. 23-25, at the Orange County Convention Center
NORWALK, Conn. (Jan. 7, 2019) – Attendees of the inaugural Racquet & Paddle Sports Show Preview, Jan. 23-25 and co-located with the PGA Merchandise Show in the Orange County Convention Center in Orlando, will be able to watch professional padel demonstrations, participate in on-court padel playing opportunities and learn more about the sport while exploring […]

Wigwam Socks Announces Search for 2019 #TeamWigwam
PAIGE BOUCHER Sheboygan, WI. (January 7, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, has announced it is searching for Wigwam brand ambassadors to wear and represent their socks and the Wigwam brand during the current year. The program, called #TeamWigwam, will include a diverse group of approximately 12 of athletes, […]

Frabill Honors Dale Stroschien, Walleye Whisperer
Plano, IL (Jan. 7, 2019) – Dale Stroschein is a jack-of-all-trades and a master of walleye. Leaving no stone unturned, Dale has done it all in the word of Walleye fishing. Dale’s credentials include guiding, pro tournament angler, world record holder, hall of fame legendary angler, seminar speaker, television personality, product developer, and pro staffer. […]