Shared Stoke: Plentiful Snow Equals Strong Sales

Thanks to good snow in most U.S. regions, the industry is heading into this week’s Outdoor Retailer Snow Show with plenty of momentum as sales of most snow sports categories are up compared to last season, according to SSI Data’s most recent trend report.

SHOT Show Sets New Record For Exhibitors

The 41st Shooting, Hunting and Outdoor Trade Show (SHOT Show), owned and operated by the National Shooting Sports Foundation (NSSF), finished its four-day run with many notable successes, including a new record for exhibitors in its Suppliers Showcase and an innovative Pop-Up Preview that proved to be a hit with buyers.

Trust Performance Hires Rob Aguero As Global Sales Manager

Trust Performance, a  leader in multi-link front suspension design, announced that Rob Aguero has joined its rapidly growing team as global sales manager. Previously, Aguero served as manager of sales and business development with Mountain Racing Products and US Brand Manager with Lightweight Cycling Products.

Nuun Sponsoring Sarah True, Kayla Kobelin And The Smashfest Queen Team

Nuun announced its support of the next generation of female athletes with the sponsorships of Sarah True, Kayla Kobelin and the Smashfest Queen Team. Nuun will be providing resources, including critical hydration and nutrition support, for these inspiring athletes and advocates across their training, racing, and recovery needs.

NRF: Consumer Super Bowl Spending Expected To Be Down Slightly

American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in the Super Bowl next month, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

Industry Veterans Launch RANGR Creative to Support Brands at Independent Retail

Focused on building brand awareness and driving sales at specialty retail, outdoor industry veterans launch a new category of marketing agency, RANGR Creative. With over 40 years of combined experience in the industry working for brands and retailers in sales and marketing leadership positions, Wes Allen, Matt DeWitte and Megan Baumeister have a unique blend of skills and knowledge. RANGR is committed to working with brands to build localized seasonal marketing campaigns at premium independent retailers. 

Running Industry Association Announces the RIA KICK Show

The Running Industry Association (RIA) announced they will host a working show for their members titled, the RIA KICK Show. The inaugural show, to be held in June 2019 in Denver, CO, will feature 26 presenting brands and have space for 96 retail attendees.