PXG signed three-time Masters champion (1961, 1974 and 1978) and 24-time PGA Tour winner Gary Player to an endorsement deal.
Author: SGB Media
Retail Imports Rising Again As Summer Approaches
With tariff increases delayed for the foreseeable future and the busy summer season approaching, imports at the nation’s major retail container ports are beginning to climb again, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
Sanfo Outdoor Partners With X-Bionic
Sanfo Outdoor Products Co, based in Beijing, formed a partnership with Swiss apparel specialist X-Bionic. Sanfo Outdoor becomes the exclusive strategic partner to launch the new X- Bionic 4.0 collection on the Chinese market and also collaborate with X-Bionic in the areas of development, distribution and production.
New Initiative Underway To Grow Vermont’s Outdoor Business
A new initiative is underway to network, grow and raise awareness of Vermont’s diverse businesses, large and small, that help make the state a leader in outdoor recreation. Vermont is home to a number of outdoor brands, including Orvis, Burton, and Darn Tough.
Mountainsmith Makes Executive Appointments
Golden, CO-based backcountry gear brand Mountainsmith has made two appointments to the leadership team—Josh Kerns was named national sales manager and Jeff Popp was named product line manager.
Salomon, Runner’s World Launch Boston Pop-Up Experience
To celebrate one of the greatest weeks in running, Runner’s World and Salomon are collaborating on a pop-up experience on Newbury Street in Boston called the Runner’s World Townhouse.
Ascent Announces Athlete Partnership With Panthers Star Christian McCaffrey
Sports nutrition company Ascent announced Tuesday it is now the official performance nutrition partner of Carolina Panthers star Christian McCaffrey.
Scarpa North America Hires Sales Manager, Sales Operation Manager
Italian-based footwear brand Scarpa North America has appointed Matt Ginley and Danny Ciavarro to its sales team.
Drew Brees Addresses Notorious NFC Championship Call In New UNTUCKit Ad
Today, UNTUCKit, one of the fastest growing retail brands in North America, is releasing their first-ever advertisement starring New Orleans Saints’ quarterback Drew Brees. In the ad, Brees, an investor and brand ambassador for UNTUCKit calls out the blown call from the end of this past season’s NFC Championship Game. Passing by someone wearing an UNTUCKit shirt, Brees […]
Nixon Names Tom Kattus Adidas Watches Global Brand Sales Director
Accessories brand Nixon has appointed Tom Kattus as Adidas Watches global brand sales director. In his new role, Kattus—aka, “TK”—will lead the strategic development and manage the entire global sales program for Adidas Watches.
Athletic Flooring Company PLAE Opens U.K. Office
Athletic flooring manufacturer PLAE has established a new division in the United Kingdom, PLAE Europa, to meet growing international demand.
REI Co-Op Leveraging Record Sales Year In Pledge To ‘Do More’
For all the tumult REI Co-op faced earlier in 2019 due to the sudden resignation of CEO Jerry Stritzke, the company is clearly on solid ground after reporting that 2018 was its strongest sales year ever. Bolstered by record revenue and a firm understanding of changing customer demands, REI has big plans in 2019 as it recommits to the outdoors, reinforces its omnichannel strategy, and ramps up its rental and used gear programs.
March Madness Ranked Third Most Exciting U.S. Sporting Event
Research from YouGov RealTime finds that Americans consider March Madness’ Final Four to be one of the year’s most exciting sporting events. Only the SUOnly the Super Bowl and the NBA Finals scored higher.
Bullish Report On Outdoor Apparel Sector
A new study from Stifel finds outdoor apparel consumers generally rate apparel and footwear brands in the outdoor category with high regard and place particular importance on versatility, comfort and style. The top four brands identified as primary outdoor apparel brands in an accompanying survey were Nike, Columbia, The North Face and Under Armour.
Kohl’s Earns Eighth Consecutive Energy Star Partner of the Year
Kohl’s announced that it has received the 2019 Energy Star Partner of the Year Sustained Excellence Award for continued leadership and superior contributions to Energy Star.
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