Wiivv, the technology company on a mission to bring digitally customized footwear to the masses from a smartphone, announced today an integration with Volumental, the technology company helping millions of people worldwide find perfect fitting footwear through AI-driven recommendations in retail and e-commerce. By integrating with Volumental’s footwear recommendation algorithms and retail 3D scanning experience, Wiivv […]
Author: SGB Media

Saucony Appoints Shawn Hoy As VP Of Product
Saucony, a division of Wolverine Worldwide Inc., announced the appointment of Nike veteran Shawn M. Hoy to vice president of global product, effective immediately. In his new role, Hoy will be responsible for guiding Saucony’s global brand footwear and apparel strategies, including design, development, and product innovation.
Tonal Secures $45M Funding Round
Tonal, the fitness startup that uses intelligent technology, announced a $45 million Series C fundraising round led by the Growth Fund of L Catterton. Evolution Media, Shasta Ventures, Sapphire Ventures and Serena Williams via Serena Ventures also participated.

Rack Room Shoes Appoints CIO
Rack Room Shoes has appointed Brian Minnix as chief information officer.

Nike Inc. Creating Separation In Athletic Apparel
Nike Inc.’s athletic apparel offering is gaining mindshare among consumers in four categories—innovation, fashion, style and value—mostly at the expense of Under Armour, according to a recent survey from Canaccord Genuity Capital Markets.

Unleash the Adventure: Polaris Adventures Launches First Ever Multi-Faceted Marketing Campaign
MINNEAPOLIS (April 1, 2019) — With more than 90 Outfitters in 33 states, Polaris Adventures® has offered over 50,000 ride and drive experiences for customers across the U.S. since its start in 2017. Having seen impressive growth throughout the last year, Polaris Adventures is launching its first-ever multi-faceted national marketing campaign to share the ultimate […]
Unleash the Adventure: Polaris Adventures Launches First Ever Multi-Faceted Marketing Campaign
MINNEAPOLIS (April 1, 2019) — With more than 90 Outfitters in 33 states, Polaris Adventures® has offered over 50,000 ride and drive experiences for customers across the U.S. since its start in 2017. Having seen impressive growth throughout the last year, Polaris Adventures is launching its first-ever multi-faceted national marketing campaign to share the ultimate […]

Boatgirl Launches New ‘Day Tripper’ Wave Collection
The Made in the USA women-owned waterproof bag brand introduces stylish new colors in latest offering
Boatgirl Launches New ‘Day Tripper’ Wave Collection
Blowing Rock, NC (April 12, 2019) – Boatgirl – a North Carolina based bag brand for women – comes to shore with a collection of brand new Day Tripper bags. The new Wave collection introduces four rich colors to the classic Day Tripper model – Raspberry, Storm, Gingko and Midnight – aimed to bring together […]
Oboz Footwear Adds Freestone Sales Group For The Rockies
Oboz Footwear, the outdoor footwear company headquartered in Bozeman, announced that Freestone Sales Group will be representing the brand in Colorado, New Mexico, Utah, and Wyoming.
Topgolf Opens 50th U.S. Venue In Greenville
Topgolf opened the doors to its second South Carolina location at 9 a.m. Friday in Greenville. The new three-level, 55,000-square-foot venue is the company’s 54th location worldwide.

Report: StockX Close To Securing $1B Valuation
StockX is close to securing a new funding round provides a valuation for the sneaker re-seller website of at least $1 billion, according to a report from Recode.

Fischer Skis U.S. Taps Sergio Kiehl As CEO And President
Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and president.

Bass Pro Appoints Chief Marketing Officer
Bass Pro Shops announced that Jamie Sohosky has been appointed as chief marketing officer for the Great Outdoors Group of companies. In her most recent role as VP, marketing, customer experience at Walmart U.S.
Selkirk Sport Celebrates National Pickleball Month (April) … Announces Plans to Donate 1,000 Paddles Through “Selkirk Growth Program”
Selkirk Growth Program to Support Schools & Youth Programs, First Responders and Charitable Organizations; World’s N0.1 Ranked Professional Pickleball Player Tyson McGuffin and Team Selkirk Ambassadors Driving Growth of Pickleball at Grassroots Level Los Angeles Bell Fire Station first responders sport their new Selkirk Sport Pickleball paddles as part of the “Selkirk Growth Program.” To […]