WIIVV Integrates With Volumental To Create Omni Channel Footwear Customization Platform

Wiivv, the technology company on a mission to bring digitally customized footwear to the masses from a smartphone, announced today an integration with Volumental, the technology company helping millions of people worldwide find perfect fitting footwear through AI-driven recommendations in retail and e-commerce. By integrating with Volumental’s footwear recommendation algorithms and retail 3D scanning experience, Wiivv […]

Saucony Appoints Shawn Hoy As VP Of Product

Saucony, a division of Wolverine Worldwide Inc., announced the appointment of Nike veteran Shawn M. Hoy to vice president of global product, effective immediately. In his new role, Hoy will be responsible for guiding Saucony’s global brand footwear and apparel strategies, including design, development, and product innovation.

Tonal Secures $45M Funding Round

Tonal, the fitness startup that uses intelligent technology, announced a $45 million Series C fundraising round led by the Growth Fund of L Catterton. Evolution Media, Shasta Ventures, Sapphire Ventures and Serena Williams via Serena Ventures also participated.

Nike Inc. Creating Separation In Athletic Apparel

Nike Inc.’s athletic apparel offering is gaining mindshare among consumers in four categories—innovation, fashion, style and value—mostly at the expense of Under Armour, according to a recent survey from Canaccord Genuity Capital Markets.

Boatgirl Launches New ‘Day Tripper’ Wave Collection

Blowing Rock, NC (April 12, 2019) – Boatgirl – a North Carolina based bag brand for women – comes to shore with a collection of brand new  Day Tripper bags. The new Wave collection introduces four rich colors to the classic Day Tripper model – Raspberry, Storm, Gingko and Midnight – aimed to bring together […]

Bass Pro Appoints Chief Marketing Officer

Bass Pro Shops announced that Jamie Sohosky has been appointed as chief marketing officer for the Great Outdoors Group of companies. In her most recent role as VP, marketing, customer experience at Walmart U.S.

Selkirk Sport Celebrates National Pickleball Month (April) … Announces Plans to Donate 1,000 Paddles Through “Selkirk Growth Program”

Selkirk Growth Program to Support Schools & Youth Programs, First Responders and Charitable Organizations; World’s N0.1 Ranked Professional Pickleball Player Tyson McGuffin and Team Selkirk Ambassadors Driving Growth of Pickleball at Grassroots Level Los Angeles Bell Fire Station first responders sport their new Selkirk Sport Pickleball paddles as part of the “Selkirk Growth Program.” To […]