HanesBrands Inc. announced that Tim Gibson has joined the company as director of business development, and Jim Dunne has joined as director of distributor sales.

Gibson, who has more than 30 years in the apparel and promotional marketing industry, will develop and implement strategic initiatives across field and inside sales for HanesBrands printwear. He comes to Hanes from Bella Canvas.

“Tim is a strong sales leader who brings a dynamic energy with a proven record of success in fashion apparel sales,” said Rachel Newman, vice president and general manager of Hanes Activewear. “With the addition of Alternative and ComfortWash within the last two years, along with continued growth with Hanes and meteoric rise of Champion, we are well positioned as this channel continues to elevate.”

Gibson’s arrival is also representative of the company’s leadership role in the evolving printwear channel and its symbiotic relationship with retail.

“It’s a great honor to join the HanesBrands team,” said Gibson. “No other supplier in this industry has such a complete portfolio of brands. From basics to athletic to fashion, I can now walk into any customer knowing I have a solution. I look forward to demonstrating to our customers the seriousness that the Hanes team takes in bringing only the highest quality products to market, accelerating the team’s sales initiatives and helping ensure our continued growth at every turn.”

Dunne has more than 20 years of sales experience, most recently worked at Heritage Sportswear.

“Jim has an exceptional understanding of the market,” Newman said. “His relationships and sales acumen are rooted in his dedicated approach to customer service. With our expanded portfolio, we are well positioned for growth, and Jim’s strategic insights and relationships will be a tremendous asset.”

“This is a wonderful opportunity, and I could not be more pleased to join this team,” Dunne said. “HanesBrands is an iconic American company. The care and quality that Hanes puts into its products and the way it does business is second to none. I want to bridge the relationship of how wholesalers work and how they connect with their customers. I’m excited to hit the ground running.”