Asics Corp. released its 2018 Sustainability Report that showed the company making significant progress in reducing CO2 emissions.
Author: SGB Media
Honey Stinger To Sponsor Marine Corps Marathon
Honey Stinger announced its sponsorship of the 2019 Marine Corps Marathon and Historic Half Marathon.
Mossy Oak Partners With OT Sports
OT Sports and Mossy Oak have partnered to add the camouflage patterns of Mossy Oak into professional sports markets for retail opportunities with fan jerseys and apparel and specialty jersey opportunities for professional players to wear during a game and later auction off for charity.
ISA TanTec Opens Its First Showroom In Europe
ISA TanTec, the eco-friendly leather manufacturer, celebrated the grand opening of a new showroom set up in their Italian tannery, Scamosceria del Brenta Srl (Scabrenta), located in Bassano del Grappa on May 9.
Nike To Change Pregnancy Policy In Athlete Contracts
Nike said Friday it was adding language to future contracts that would protect female athletes’ pay during pregnancy. The change comes after the brand received backlash last week for freezing compensation for some pregnant women under endorsement deals.
Boot Barn’s Comps Climb 10 Percent In Q4
Boot Barn Holdings Inc. reported earnings in the fourth quarter ended March 30 rose 26.1 percent on a 10 percent comp gain.
SGB Media Announces Updated Contact Information
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Fred’s Closing 104 More Stores
Discount chain Fred’s announced Thursday it is closing 104 underperforming stores as part of an “ongoing effort to rationalize its store footprint.”
MEC Leads Fifth Annual Gustavson Brand Trust Index
The Peter B. Gustavson School of Business at the University of Victoria unveiled its fifth annual Gustavson Brand Trust Index that showed Mountain Equipment Co-op (MEC) led this year’s ranking as the most trusted brand in Canada.
OIA Sends Letter To Trump Warning Of Trade War’s Impact On Outdoor Industry
Outdoor Industry Association (OIA), in a letter to President Trump, is warning the administration that the ongoing trade war and higher tariffs will devastate one of the nation’s strongest industries, which is a major contributor to the growing $887 billion outdoor recreation economy and makes up over 2 percent of U.S. GDP.
Skechers Appoints Katherine Blair To Board of Directors
Skechers USA Inc. announced Thursday that the company has named Katherine J. Blair to its board of directors as an independent member. The appointment brings the total number of directors to 10, including six independent members.
Duluth Holdings Announces New Store In Rogers, AR
Duluth Holdings Inc. (dba Duluth Trading Company) on Thursday announced the grand opening of its 52nd store in Rogers, AR.

Ultimate Direction Re-Signs Scott Jurek And Adds Barkley Marathons’ ‘Last Man Standing’ Karel Sabbe To 2019 Ambassador Team
Additional Ambassadors From Diverse Backgrounds
Ultimate Direction Re-Signs Scott Jurek And adds Barkley Marathons’ ‘Last Man Standing’ Karel Sabbe To 2019 Ambassador Team
BOULDER, COLO. (May 16, 2019) – Ultimate Direction, the first hydration pack company, has re-signed Scott Jurek to its ambassador team for 2019. Jurek (pictured above and right) is the most successful ultrarunner of all time, previous holder of the fastest known time on the Appalachian Trail, and a New York Times best selling author. […]

Nike’s Impact Report Shows Progress On Diversity
Nike Inc’s FY18 Impact Report showed Nike saw a 4 percent increase of VP-level representation of women in 2018, bringing the total to 36 percent. The report, the company’s first Impact Report, further revealed a 3 percent increase of VP-level representation of U.S. underrepresented groups, bringing the total to 19 percent.