Mossy Oak Partners With OT Sports

OT Sports and Mossy Oak have partnered to add the camouflage patterns of Mossy Oak into professional sports markets for retail opportunities with fan jerseys and apparel and specialty jersey opportunities for professional players to wear during a game and later auction off for charity.

ISA TanTec Opens Its First Showroom In Europe

 ISA TanTec, the eco-friendly leather manufacturer, celebrated the grand opening of a new showroom set up in their Italian tannery, Scamosceria del Brenta Srl (Scabrenta), located in Bassano del Grappa on May 9.

Nike To Change Pregnancy Policy In Athlete Contracts

Nike said Friday it was adding language to future contracts that would protect female athletes’ pay during pregnancy. The change comes after the brand received backlash last week for freezing compensation for some pregnant women under endorsement deals.

Fred’s Closing 104 More Stores

Discount chain Fred’s announced Thursday it is closing 104 underperforming stores as part of an “ongoing effort to rationalize its store footprint.”

MEC Leads Fifth Annual Gustavson Brand Trust Index

The Peter B. Gustavson School of Business at the University of Victoria unveiled its fifth annual Gustavson Brand Trust Index that showed  Mountain Equipment Co-op (MEC) led this year’s ranking as the most trusted brand in Canada.

Ultimate Direction Re-Signs Scott Jurek And adds Barkley Marathons’ ‘Last Man Standing’ Karel Sabbe To 2019 Ambassador Team

BOULDER, COLO. (May 16, 2019) – Ultimate Direction, the first hydration pack company, has re-signed Scott Jurek to its ambassador team for 2019. Jurek (pictured above and right) is the most successful ultrarunner of all time, previous holder of the fastest known time on the Appalachian Trail, and a New York Times best selling author. […]

Nike’s Impact Report Shows Progress On Diversity

Nike Inc’s FY18 Impact Report showed Nike saw a 4 percent increase of VP-level representation of women in 2018, bringing the total to 36 percent. The report, the company’s first Impact Report, further revealed a 3 percent increase of VP-level representation of U.S. underrepresented groups, bringing the total to 19 percent.