Adidas Signs Alex Bregman

Adidas announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) third baseman Alex Bregman of the Houston Astros.

Mammut North America Turns The Page

Mammut North America in recent weeks named Kris Kuster as its managing director and opened a new office in Denver—strategic moves that should help the brand regain its footing after a shaky period. Kuster (left) and Chief Creative Officer Adrian Margelist spoke with SGB about what these changes mean and where Mammut goes from here.

Hydro Flask Partners With Independent Musicians On Campaign

Hydro Flask has partnered with independent musicians Dave Depper of Death Cab for Cutie, and folk singer-songwriter Laura Gibson to release the original single, “Let’s Go!” Hydro Flask will donate $1 for every song stream, up to $10,000, to support the National Park Foundation’s efforts to protect and preserve our National Parks.

Superfeet Creates Wellness Panel

Superfeet announced the debut of the Superfeet Wellness Panel, a new resource that provides advice, tips and support to help consumers with recovery efforts and their fitness goals overall. The free service is now available for everyone at www.Superfeet.com/Wellness.

Puma To Sponsor La Liga

Puma has reached a deal to replace Nike as the sponsor of’ La Liga, the Spanish soccer league body, according to reports.  Nike had sponsored La Liga for 23 years.