The new Carbon X shoe embodies Hoka-signature max-cushion and minimal-weight to empower all athletes to reach their personal best; Hoka athletes will take on World and American records at 100K to commemorate the product launch. Hoka One One, a division of Deckers Brands (NYSE: DECK) announces Project Carbon X, a 100K World Record attempt by multiple HOKA athletes. […]
Author: SGB Media
Adidas Partners With Little League Baseball And Softball
Little League Baseball & Softball and Adidas announced a multi-year partnership in which the Portland, OR-based company will be Official Sponsor & Supplier of uniform, footwear & coaches apparel. Adidas replaces Russell Athletic.
Life Fitness Launches Digital Advertising Platform
Life Fitness, the maker of commercial fitness equipment, announced the launch of Life Fitness Media, its first venture in creating an innovative digital advertising platform. This offering will leverage its large installed base of cardio equipment to deliver unique forms of content to users of Life Fitness equipment.
Cotopaxi Announces New VP Of Design
Cotopaxi, a Certified B Corp that creates outdoor products and events, named industry veteran Evie Moe as new VP of design.
Brooks Running Announces Partnership with International Front Runners
Brooks and the LGBTQ+ Network of Running Clubs Will Partner to Promote Inclusion and Community Through Running Brooks Running Company and International Front Runners, the global network of lesbian, gay, bisexual, transgender, queer (LGBTQ+) running clubs, today announced a two-year partnership to promote inclusion in running. Together, the two organizations will support the growth of […]
Mindbody Promotes Josh McCarter To President
Mindbody, the technology platform for the wellness industry, announced the promotion of Josh McCarter to president.
Vicis Partners With Bronxville High School
Bronxville High School announced it will offer its varsity football players the Vicis Zero1 helmet for the 2019 football season.
Foot Locker Partners With Champion On Esports Initiative
Foot Locker Inc. announced a collaboration with Champion Athleticwear and five top tier esports teams.
Montane Appoints KPMG To Evaluate Strategic Options
Montane is a leading outdoor brand producing lightweight, functional clothing and equipment for mountain climbing, mountain walking and mountain running The brand occupies a really strong position in the high-performance segment of the outdoor market, with well-designed, good-looking, technical products and a very loyal and active consumer base Montane reinforces its brand position through multiple […]
Puma Hires New SVP, Wholesale, North America
Puma appointed John Miller as senior vice president, wholesale for Puma North America.
Garmin’s Q1 Revenues Expand 8 Percent
Garmin reports operating earnings rose 6 percent in the first quarter on an 8 percent sales gain. Marine segment revenues led the growth, up 18 percent. Sales expanded 9 percent in Fitness and 7 percent in Outdoor.
Genesco Promotes Mimi Vaughn To COO
Genesco Inc. announced that Mimi Eckel Vaughn has been named chief operating officer of the company, effective May 1, 2019. In addition to her new role, Vaughn will continue as chief financial officer until a new chief financial officer is appointed.
Unifi Lowers Full-Year Guidance On Import Pressures
Unifi Inc. reported a net loss in the third quarter ended March 31 and reduced its earnings guidance for the year. The yarns specialist said it’s being hurt by foreign currency headwinds and pricing pressures from increased imports of polyester textured yarn from China and India.
Carhartt’s Rain Defender Technology
The average city in America has 100 rainy days. Enumclaw, Washington has close to 200. And every other day of your life, on average, you’re dealing with rain and gray skies. Having the right gear – your jacket, pants and hoodie – becomes a necessity instead of a consideration in order to stay active. It’s […]
Mobile Warming Introduces New Chief Operations Officer
Eric Creagh Will Lead Operations and Accounting Team of Rapidly Growing Heated Apparel Company
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