Tillys Partners With High School ESports League

High School ESports League (HSEL), the longest-running high school eSports organization, announced a partnership with Tillys Inc. to offer students care packages and the chance to compete for prizes through an augmented reality (AR) experience and mobile game at Tillys’ stores.

BSN Sports Acquires Rochester’s Valenti Sport

BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, announced that it has acquired Rochester-NY based Valenti Sports.

Wigwam Introduces SynchroKnit with Unrivaled Precision Fit in Socks

New Patented Technology to Debut to the Public in January 2020 Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is proud to introduce SynchroKnit a completely new technology in sock construction. This sock revolution results in an unrivaled non-slip fit by strategically reducing bulk and excess yarn, so the sock hugs the […]

Reebok Pays Homage To The Iconic Club C Sneaker In ‘Back Where We Started’

The new film represents the latest chapter in global ‘Sport the Unexpected’ Today, Reebok launches ‘Back Where We Started,’ a unique film that pays homage to the Club C, the iconic shoe that changed the sneaker conversation in the 80s and remains a streetwear essential today. The film is the second installment in the brand’s […]

Academy’s Struggles Continued In 2018

In an update, Moody’s Investors Service confirmed the debt ratings and outlook of Academy, Ltd., the parent of Academy Sports & Outdoors, while also indicating that the retailer’s financial performance continues to erode. The report noted that Academy’s comps declined in the mid-single-digit range and EBITDA declined 12 percent in 2018.