The American Alpine Club (AAC), the country’s oldest and largest climbing advocacy organization, said it is taking immediate steps to measure, minimize, and offset the organization’s own carbon emissions, as well as to divert staff resources and financial support toward political advocacy, scientific research through grants, and developing resources for members to make sustainable choices as they plan trips and expeditions.
Author: SGB Media
Fischer Skis Promotes Chris Hall To Nordic Racing Director
Fischer Skis, based in Auburn, NH, announced the promotion of Chris Hall to Nordic racing director.
LeagueSide Expands Nationally
LeagueSide, the largest youth sports marketing platform in the country, said recent technology enhancements to its proprietary platform now enables and empowers turnkey sponsorship campaigns nationally.
NBA Jersey Sponsorships Netting High Social Media Value
According to computer vision analysis from GumGum Sports, the jersey patch is the biggest sponsor location in-arena on social media for NBA games after Nike’s apparel sponsorship.
Fleet Feet Partners With Brooks On Global Running Day
Fleet Feet is celebrating Global Running Day with its nationwide 5K event, The Big Run.
G-III Apparel’s Q1 Profits Hits High End Of Guidance
G-III Apparel Group Ltd. reported a modest gain in first-quarter earnings that arrived at the upper end of guidance. Sales increased 3.6 percent. The company reaffirmed its outlook for the year.
Skechers Celebrates 20 Years As Public Company
Michael Greenberg, president, Skechers U.S.A. on Tuesday rang the NYSE closing bell to celebrate the company’s 20th year as a public company.
OBIT: Duncan Finigan
Duncan Finigan, global head of brand management and marketing at Oofos, died on May 26 after a lengthy battle with breast cancer. She was 59.
First Diversity-Focused “Breakthrough Series” Event Of 2019 To Be Held At The Jackie Robinson Training Complex June 7-9, 2019
MLB and USA Baseball have invited approximately 60 top high school baseball players to development experience as part of a series of similar camps through June and July. Highlights of the cost-free event include elite instruction from former major leaguers, showcase games, visit to Marlins Park, and guest speakers. Below are details for the first […]
World Armwrestling League (WAL) Aligns With Strategic Broadcast Partners For 2019 Supermatch Showdown Series
Joining Turner Sports’ B/R Live, fans can now catch all the intense WAL action on Anthem Sports & Entertainment and Fanseat
Primera, Kenco Label And Tag To Slash Retail’s $100 Billion Shrinkage Problem With A groundbreaking Solution At NRF Protect 2019
Economical and easy to implement, Kenco-LP patented security tag is the industry’s first strategic, tamper-proof way to disrupt most forms of retail loss with little or no additional costs.
J.C. Penney Appoints GMM, Women’s Apparel
J. C. Penney Company Inc. announced that Victor Ejarque Lopez, formerly at Guess, has been named senior vice president, general merchandise manager for women’s apparel, reporting to Michelle Wlazlo, chief merchandising officer.
Saucony Launches New Global Brand Platform: “Run for Good”
Saucony announced a new global brand platform: Run for Good. Beginning on June 5, Global Running Day, Saucony will turn the Run for Good ethos into action with the launch of the Run for Good Relay to benefit select charitable partners.
Topgolf Officially Breaks Ground In Omaha, NE
Topgolf officially broke ground on Nebraska’s first venue in Omaha. Construction on the new venue begins this week with a projected opening date of spring 2020.
World Surf League Announces Sustainability Efforts
The World Surf League (WSL) Tuesday announced a series of sustainability commitments that set a new standard for global professional sports.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal