Johnson Outdoors Inc. on Thursday announced the appointment of Larry Baab as group vice president – camping & watercraft recreation. Baab will oversee camping brands Eureka and Jetboil, and watercraft brands Old Town, Ocean Kayak and Carlisle.
He will report to Helen Johnson-Leipold, Johnson Outdoors CEO, and hold a seat on the company’s executive committee.
In this new role, Baab (pictured right) is responsible for each of the camping and watercraft division’s P&Ls, development and implementation of strategic growth plans for each business, and will lead all functions and operations of both units located in Binghamton, NY; Manchester, NH; and Old Town, ME.
Baab brings a wealth of experience and proven success in driving innovation, strategy and business results. He joins the company from Accutec Blades, Inc. where he served as the senior vice president – commercial operations since 2016. Prior to that, he held various senior leadership roles of increasing responsibility at Black & Decker, Igloo, Ames and Lowe’s. Baab holds a B.S. in business administration from Azusa Pacific University in California and received his M.B.A. from the University of New Haven in Connecticut.
“I’m excited that Larry has joined us at Johnson Outdoors,” Johnson-Leipold said. “His vast experience and strong leadership skills will be key to ensuring our camping and watercraft businesses leverage our strengths to maximize opportunities for growth in an increasingly competitive outdoor recreation industry.”
“It’s great to be a part of Johnson Outdoors’ family of adventurers, and to play a vital role in helping to create an exciting future for our camping and watercraft brands,” Baab said. “I’m looking forward to working with the passionate outdoor experts at the company to transition our product lines to capitalize on market evolutions and to give consumers the best experience possible in the great outdoors.”
Photos courtesy Johnson Outdoors