British Columbia’s 7mesh Cycling Apparel is again expanding its European footprint with new distribution in the Benelux, France, and Italy.
In the Benelux, 7mesh will be represented by Flow Sports Agency. Led by bike biz veteran Tom Eijssen, Flow Sports Agency will introduce 7mesh’s line of all-weather technical apparel to cyclists who depend on the full range of protection, from rainproof Gore-Tex® for wet Dutch days, Polartec® thermal protection for winter rides in the Ardennes, and Windstopper™ coverage for Belgian crosswinds.
Studio Zeta will represent 7mesh in both Italy and France where Isabelle Costantini and Alessandro Lazzara will add it to their range of well-respected brands. Taking their bikes and gear on the road in their custom motorhome, Isabelle and Alessandro embody the 7mesh endless pursuit of adventure.
Both agents will work closely with 7mesh General Manager EMEA John Zopfi. “I’m looking forward to work with Tom, Isabelle and Alessandro, and support them to introduce 7mesh apparel to their markets. I’m certain that there are many riders who’ll gravitate to the combination of design, performance, and beauty which goes into every piece of 7mesh apparel.”