USA Triathlon announced the start of the third annual National Triathlon Week, an initiative to celebrate multisport and all its constituency groups.
Author: SGB Media
Under Armour To Sponsor TransRockies Run
Under Armour has signed on as the title sponsor of the TransRockies Run. A three or six-day stage race traversing the continental divide between Buena Vista and Beaver Creek, the route covers 120 miles through the Colorado Rockies.
Empirika Media Becomes SFIA’s Exclusive Digital Media Partner
The Sports & Fitness Industry Association (SFIA) announced a new strategic partnership with Empirika Media Group Inc. to enhance digital efforts and overall strategy for the industry.
Amy Beck Strides Into Top Role At Obōz/Kathmandu NA
Amy Beck, who is taking the reins of Obōz/Kathmandu North America from Obōz founder John Connelly in an ongoing succession plan, spoke with SGB Executive at last week’s Outdoor Retailer show about her new venture, including the impact Connelly has had in the past three months and how she expects to measure success for the brands she now leads.
NGF: On-Course Golf Participation Climbs for First Time in 14 Years
According to NGF’s (National Golf Foundation) 2019 Participation Report, participation in traditional green-grass golf courses increased slightly in 2018 to mark its first measured increase in 14 years. Growth in off-course participation continued to expand at a double-digit rate.
Colorado Ski Industry Veteran Richard Thompson Joins Tech Startup
Denver, CO-based tech startup Alpine Media Technology on Monday announced a new partnership with long-time ski industry marketing professional Richard Thompson to further expand its reach into the ski resort market with skier information technology platforms.
Nike Joins UN Climate Change And Fashion Industry Charter For Climate Action
Nike Inc. on Monday announced it is signing on to the Fashion Industry Charter for Climate Action, a commitment under the United Nations Framework Convention on Climate Change.
Lacrosse Unlimited Expands Sales Team
Lacrosse Unlimited on Monday announced the expansion of the institutional sales team with the addition of James Laverty as director of southeast sales.
Milan-Cortina Awarded Olympic Winter Games 2026
Milan-Cortina, Italy, will host the Olympic Winter Games 2026, a decision announced Monday during the 134th Session of the International Olympic Committee (IOC) in Lausanne, Switzerland.
BrainScope Appoints Susan Hertzberg As CEO
BrainScope announced the appointment of Susan Hertzberg as chief executive officer. This is the 4th equity-backed venture that Hertzberg will helm.
Garmin Named No. 1 Employer In Kansas
Garmin International Inc., based in Olathe, KS, announced that Forbes recognized Garmin as the No. 1 Employer in the State of Kansas in its inaugural ranking of America’s Best Employers by State.
Pure Barre Partners To Expand In New York’s Tri-State Region
Pure Barre, the largest barre concept in North America, has partnered with Palladin Consumer Retail Partners, a Boston-based private investment firm, to acquire 28 Pure Barre studios in New York’s tri-state region.
Sportsman’s Warehouse Expands Firearm Dealer Shipping Program
Sportsman’s Warehouse introduced its new, Local Firearm Dealer Shipping Program. Customers across the country can shop from a selection of over 8,000 firearms online and have their purchase easily shipped to one of hundreds of firearms’ dealers nationwide quickly and easily.
Lululemon Quietly Closes Men’s-Only Stores
Lululemon Athletica has quietly closed its men’s-only stores in New York City and Toronto. A Lululemon spokesperson told Bloomberg customers respond better to Lululemon “as a dual-gender brand.”
Adidas “Stripes” Ruled Invalid In EU Trademark Case
The European Union General Court ruled against Adidas in a trademark dispute over its famous three stripes.
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