The 2020 season marks Nike’s on-field partnership with the MLB as the clubs official uniform provider. Announced by Nike in January, the partnership is part of an agreement between the MLB, Nike and Fanatics and ushers in a new chapter for Nike in uniform design. “We’re excited to kick off our partnership with Major League Baseball […]
Author: SGB Media
Nike SuperRep Family Of Footwear
Nike’s SuperRep family of footwear is built to serve the performance needs of class-based fitness athletes. Each silhouette — including the debut shoe, the Nike Air Zoom SuperRep — responds to the requirements of a particular form of workout whether its a boot camp or spin class. “Fitness classes are booming around the world. Working out […]
Xenith Announces Collaboration With Rheon Labs
Xenith announced a long-term collaboration with UK-based Rheon Labs LTD., a technology company specializing in energy control and impact mitigation.
Safilo Group Acquires Blenders Eyewear
Safilo Group announced the acquisition of a 70 percent stake in the equity of Blenders Eyewear LLC, a San Diego-based online seller of sunglasses.
Optimum Nutrition Enters Distribution Agreement With Kalil Bottling Company
Glanbia Performance Nutrition, the parent of Optimum Nutrition (ON), announced an agreement with Kalil Bottling Company to distribute Essential Amin.o. Energy Plus Electrolytes Sparkling Hydration Drink, expanding availability of the lightly carbonated, grab-and-go beverage for anytime energy.
PVH’s Greenhouse-Gas Reduction Targets Receive Science Based Approval
PVH Corp., one of the world’s largest apparel companies and owner of brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo, and Izod, announced that it received approval of its absolute greenhouse gas (GHG) emission reduction targets by the Science Based Target initiative, furthering its commitment to a zero-carbon economy.
DeSean Jackson Partners With The Dick’s Sporting Goods Foundation
The Dick’s Sporting Goods Foundation announced it is awarding Top Prospects Baseball facility in Los Angeles a $10,000 Sports Matter grant in partnership with pro football player DeSean Jackson, an ambassador for United Sports Brands – parent company of Shock Doctor, McDavid, and Cutters.
Burley Beefs Up Product And Marketing Team
Burley, the specialist in transport gear, announced the addition of Katie Thompson as product development and manufacturing manager and Kim Marek as marketing manager to their team.
Decathlon To Acquire Hockey Brand Dita
French sports manufacturer and retailer Decathlon has reached an agreement on the acquisition of the hockey brand Dita from All Weather Sports.
Pelican International Appoints New CEO
Pelican International Inc., the maker of kayaks, stand up paddleboards, canoes, pedal boats, and fishing boats based in Quebec, said Danick Lavoie has accepted the position of CEO.
The NFL And Amazon Web Services Partner On Player Health And Safety
Amazon Web Services, Inc. (AWS), an Amazon.com company, and the National Football League (NFL) announced a new partnership with a goal of advancing player health and safety using AWS’s portfolio of services and expertise.
Manchester United And Alibaba Group Announce New Partnership
Manchester United announced a new partnership with Alibaba Group that will bring exclusive rights to club content in China to Alibaba’s ecosystem for the first time, further extending the club’s engagement with its massive Chinese fanbase.
RECALL: Trek Super Commuter+ 8S
About 2,840 Trek Super Commuter+ 8S bikes are being recalled, according to a statement from the U.S. Consumer Product Safety Commission.
Aisle Talk Week Of December 2
Top headlines from across the active lifestyle industry featured in SGB during the week of December 2, 2019.
AOBC: 2020 Election Not Impacting Firearms Demand – Yet
James Debney, the CEO of Smith & Wesson parent company American Outdoor Brands Corp., told analysts on this week’s earnings call that while the 2020 presidential election has not yet had an impact on firearms demand, that could change in the run-up to next November.
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