Crocs To Elevate Digital Presence In 2020

On the heels of the highest revenue-grossing year in its history, Crocs Inc. has even bigger plans for 2020 and beyond with digital investment as one of its key long-term growth drivers. During a Tuesday presentation at the ICR Conference in Orlando, FL, CEO Andrew Rees outlined how the company plans to surpass 2019’s achievements.

New Era Cap Celebrates 100 Years

New Era Cap Co. will be celebrating its 100th year anniversary with special collections, new global partnerships and an exhibition at the Buffalo History Museum. Said Chris Koch, president and CEO of New Era Cap, in a statement, “We are extremely proud of our heritage and excited about the momentum we have as we embark on our next 100 years.”

NRF: Growing Emphasis on Convenience for Today’s Consumers

Today’s consumers increasingly prioritize convenience when it comes to purchases, and expect retailers to continue to offer innovative ways to save them time and effort, according to the latest issue of the Consumer View report released Tuesday by the National Retail Federation.

K-Swiss Signs Rising Tennis Stars

K-Swiss announced it has signed both Ajla Tomljanovic and Cameron Norrie to endorsement pacts. Tomljanovic had been with Nike while Norrie was sponsored by Ellesse.

Tultex Undergoes A Brand Refresh

Tultex, an apparel brand under TSC Apparel, announced its new logo, website and brand designs across its social media accounts. The redesign was inspired by the company’s “3T” product promise of tried spirit, true design and trusted quality.

WSL Announces New Chief Executive Officer

The World Surf League (WSL) on Tuesday announced that CEO Sophie Goldschmidt will be stepping down from her post and that Erik Logan, WSL’s president of content, media and studios, has been named as CEO, effective this week.