2020 Outdoor + Snow Show Primer

As the outdoor industry descends on Denver this week for Outdoor Retailer’s newly fashioned Outdoor + Snow Show, the vibe inside Colorado Convention Center will be instantly recognizable. Despite the familiarity, however, change is in the air. SGB Executive previews this year’s show and also touches on the backdrop of a changing trade show landscape.

Conversation With Camber Outdoors’ New Executive Director Emily Newman

Emily Newman was named executive director of Camber Outdoors last September, bringing stability to an organization that had endured a tumultuous and transitional 2019. As 2020 kicks off and with Camber’s controversy behind it, Newman is determined to help the organization find a new path forward. She spoke with SGB Executive about that plan.

Nike And Adidas Remember Kobe Bryant

Nike and Adidas joined a host of others in the sports and entertainment world issuing statements honoring the legacy of Los Angeles Lakers basketball great Kobe Bryant.

Saucony Buys Digital Super Bowl Spot

Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game.

2020 Super Bowl: Consumers To Spend $17.2 billion

The latest consumer spending data from NRF and Prosper Insights & Analytics’ 2020 Super Bowl survey suggests this may be one of the strongest Super Bowls yet, with nearly 194 million adults saying they have plans for the big game.

Five Takeaways From VF Corp.’s Earnings Call

Plenty is happening these days at VF Corp., which reported fiscal third-quarter earnings Thursday. SGB Executive highlights five takeaways from VF leadership’s comments on the earnings call, including the prioritization of M&A, the progress at Vans and what’s happening with The North Face’s latest fabric innovation.