Converse signed Draymond Green of the Golden State Warriors to become the face of the brand as it looks to get back into performance basketball.
Author: SGB Media

Le Coq Sportif To Supply French Team For Paris 2024 Olympics
Le Coq Sportif reached an agreement to supply apparel for the French Olympic and Paralympic team for the Paris 2024 Games. The French brand had supplied France’s Olympic team between 1912 and 1972.

Macy’s Debt Ratings Outlook Lowered To Negative
Moody’s Investors Service affirmed Macy’s debt ratings but changed its outlook to negative from stable. Christina Boni, Moody’s vice president, said in a statement, “Macy’s weak 2019 operating performance requires an acceleration of its efforts to stem market share erosion and stabilize margins.”

With Spinoff Pending, AOBC Misses Q3 Estimates
American Outdoor Brands Corp., parent company of Smith & Wesson, on Thursday reported earnings per share for the fiscal third quarter ended January 31 of 13 cents, which missed Wall Streets’ targets by 10 cents. Q3 revenue of $166.7 million was short $20.6 million. The company’s quarterly earnings release comes as a big transition looms.

Duluth Holdings Opens 62nd Store
Duluth Holdings Inc. (dba, Duluth Trading Co.) on Thursday announced the grand opening of its 62nd store in Short Pump, VA.

Gap Inc. Names Sonia Syngal CEO
Gap Inc. on Thursday announced that its board of directors has named Sonia Syngal, who has been CEO of the portfolio’s Old Navy business since 2016, as the company’s next CEO, effective March 23.

New National Report Puts Spotlight On Girls’ Sports Participation
In recognition of Women’s History Month, the Women’s Sports Foundation (WSF) in a partnership with Dick’s Sporting Goods Foundation released” Keeping Girls in the Game: Factors that Influence Sport Participation,” a new, national research report examining the social influences on youth entry, retention and drop out from sports.

Former NFL Star Joe Theismann Joins Sports Engineering
Sports Engineering Inc. (SEI) announced that former Super Bowl-winning quarterback Joe Theismann has joined SEI to help advance SEI’s SmartSpring technology. SEI is continuing its efforts to make footwear and sports equipment safer for athletes and active people of all ages.

Cole Haan Announces Concept Store Opening In San Jose
Cole Haan on Thursday announced the opening of its first GrandShop in the United States at Westfield Valley Fair shopping mall in San Jose, CA.

Everlast Unveils ‘Be First’ Campaign
Everlast has revealed the next wave of trailblazers to be celebrated in “Be First,” a global campaign challenging consumers to carve their own path to success. In honor of Women’s History Month and International Women’s Day, the campaign spotlights the inspiring stories of boxing promoter Kathy Duva, Everlast athlete and boxing world champion Heather Hardy, and journalist Kris Herndon.

Department Stores Outperform Q4 Expectations
Four of the five big department stores—J.C. Penney Co., Macy’s Inc., The TJX Cos. Inc. and Kohl’s Corp.—beat Wall Street’s earnings and revenue estimates during the fourth quarter ended February 1. Only Dillard’s Inc. fell shy of analysts’ projections for the period, which included a shortened Holiday Season due to a later-than-normal Thanksgiving and Black Friday.

Hyperice Acquires NormaTec
Hyperice, best known for its Hypervolt vibrating massage tool, announced the acquisition of NormaTec, known for its pneumatic compression systems. As part of this acquisition, the companies will combine workforces, integrate product offerings, accelerate international business, and advance manufacturing competencies and product development initiatives.

Brooks Brothers Files Counterclaim Against Brooks Sports
Brooks Brothers Group Inc. announced that it has filed a response and counterclaim against Brooks Sports, Inc. for breach of contract, trademark infringement, dilution and unfair competition. The lawsuit seeks to eliminate potential consumer deception or confusion caused by Brooks Sports by intentionally dropping its logo in association with its brand name.

Survey: Sports Events Improves Employee Morale
Three in four professionals (75 percent) said their company organizes activities to celebrate sporting events like March Madness, according to new research from global staffing firm Robert Half. Of those respondents, 78 percent feel these festivities improve their on-the-job morale.

The Buckle’s Comps Improve 6 Percent In February
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 4-week period ended February 29, 2020 increased 6.3 percent.