Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, released the first three episodes of season three of the “Believe in You” video series, which the company created free-of-charge to educate students and staff about the power of believing in yourself, despite the challenges and trials life may present.
Author: SGB Media

SportsEngine Partners With TrueSport To Launch Coach Excellence Program
SportsEngine Inc., an NBC Sports Group company, and a provider of sport relationship management software, has partnered with TrueSport, a youth sports movement powered by the U.S. Anti-Doping Agency (USADA), to launch the second annual Coach Excellence Award.

Lululemon Ekes Out Modest Q2 Revenue Gain
Lululemon Athletica Inc. showed a 2 percent increase in sales in the second quarter with a boost from a 155 percent jump in online revenues. Earnings were down due to acquisition-costs tied to its acquisition of Mirror and higher expenses tied to COVID-19 measures but both earnings and sales beat Wall Street targets.

Sports Industry Facing Negative Image In Gallup Poll
The sports industry now has a negative image, on balance, among Americans as a whole, with 30 percent viewing the industry positively and 40 percent negatively, for minus-10 percent negative rating.

Puma North America CEO To Speak At SFIA’s Virtual Conference
Bob Philion, Puma North America CEO, will deliver a keynote address at SFIA’s upcoming “Back On Track: Insights & Strategies” virtual conference being held online on September 23 and 24.

Kohl’s Rolls Out New Loyalty Program
Kohl’s announced the nationwide launch of Kohl’s Rewards, the company’s new simplified loyalty program, offering customers an opportunity to earn more Kohl’s Cash coupons on purchases.

HanesBrands Appoints Chief Human Resources Officer
HanesBrands, the parent of Hanes and Champion, announced the appointment of Kristin L. Oliver to the position of chief human resources officer. She was at Walgreens.

Fanatics Acquires Vetta Brands Assets To Expand Headwear Business
Fanatics has agreed to acquire certain assets from Vetta Brands, including Top of the World (TOW), the collegiate headwear license. The move adds headwear to Fanatics‘ vertical manufacturing capabilities and supports its college sports licensing business. TOW’s current president Scott Shuler will join Fanatics.

Forest Service Temporarily Closes Southern California National Forests, Adds Prohibitions In Others
Most of California remains under the threat, of or in the midst of, fire conditions with a combination of extreme heat, significant wind, dry conditions, and stretched firefighting resources. Due to these conditions, the USDA Forest Service (USFS) Pacific Southwest Region closed eight national forests in the Pacific Southwest affecting much of Central and Southern California.

Boardriders’ Debt Ratings Lowered
The debt ratings of Boardriders Inc., the parent of Quiksilver, Billabong, Roxy, DC Shoes, RVCA and Element brands, were downgraded by S&P. The rating agency said a new debt offering “is tantamount to a default on the term loan because the company is distressed and term loan lenders were not adequately compensated for accepting a more junior position in the capital structure.”

Slinger Bag Announced Expansion Into Australia
Slinger Bag announced a five-year distribution agreement with Australia’s tennis specialty retailer, Tennis Only.

Altitude Sports Launches Same-Day Delivery
Altitude Sports, Canada’s online outdoor retailer, announced that it will offer a same-day delivery option to customers in Montreal as of September 1 and Next Day Delivery in Toronto this fall.

NFHS Unable To Post Annual Participation Report For First Time
The National Federation of State High School Associations (NFHS) said it is unable to release its annual summary of high school sports participation for the first time in the 50-year history of the survey due to the loss of spring sports. Encouragingly, participation for fall 2019 sports, including football and girls volleyball, were encouraging.

Recall: StoreYourBoard.com Hi-Lift Storage Hoists
About 36,700 Hi-Lift Storage Hoists sold by StoreYourBoard.com are being recalled. The green straps can break while the Hi-Lift Storage Hoist is in use, causing whatever object was being stored in the hoist to fall, posing an injury hazard to passersby.

Recall: Decathlon USA Swiss Balls
About 510 Domyos Swiss balls are being recalled by Decathlon. Decathlon USA has received 26 reports of the balls unexpectedly bursting, resulting in six injuries worldwide, including bruises, scratches, and fractures.