Vuori has achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset its footprint and implementing plans to reduce emissions. Taking these direct actions qualified the company to display the Climate Neutral Certified label in its branding and marketing for the next year before re-certifying.

“Vuori has always been deeply connected to the natural world,” said Joe Kudla, founder and CEO of Vuori. “Our air, land and sea are finite, precious resources and their natural playgrounds are what inspired us to set out on this adventure in the first place. It’s only natural that our investments align with protecting them.”

The Climate Neutral Certified process involves first estimating all of the carbon emissions from making and delivering a company’s products or services. Companies must then follow a set of standards for buying verified carbon credits to offset their footprint. Carbon credits direct investment into reducing and capturing carbon dioxide and support a range of projects such as forest conservation, renewable energy, and transportation.

All Climate Neutral Certified companies also commit to a reduction action plan to cut future emissions. “Climate Neutral Certified companies show the world that immediate action on climate change is possible and essential,” said Austin Whitman, CEO of Climate Neutral. “We believe this is the beginning of a powerful movement among consumers and companies. Even at this difficult time, our newly certified brands are leading the way by recognizing that climate change must be solved. They believe that all companies should take immediate voluntary action to zero out their entire carbon footprint, and are engaging their consumers around this important issue like never before.”