Vail Resorts and PepsiCo announced an expansion of their longstanding partnership, including a significant investment annually in projects that support Commitment to Zero, Vail Resorts’ sustainability pledge.
Author: SGB Media

Asics Supports Tennis Coaching Community With Virtual Academy
Asics EMEA announced the launch of the Asics Tennis Academy, a virtual community platform that gives tennis coaches access to advice and training from industry experts.

Slinger Bag Announces Multi-Year Distribution Agreement With Dunlop Sports
Slinger Bag, the manufacturer of equipment for all ball sports with a focus on the global tennis market, today announced a multi-year, distribution agreement across nine key markets in Europe with the tennis equipment manufacturer, Dunlop Sports.

Footwear Sales Drop In August, Reports NPD
Total footwear U.S. sales for August declined 18 percent year-over-year. The decline was attributed to the end of stimulus checks, virus spikes in parts of the country and delayed back-to-school selling.

Dick’s SG Appoints Two Board Members
Dick’s Sporting Goods Inc. announced it has appointed Sandeep Mathrani, the chief executive officer of WeWork, and Desiree Ralls-Morrison, the senior vice president, general counsel and corporate secretary at Boston Scientific Corporation, to the company’s board of directors.

Brixton To Open Store In Encinitas
Brixton, best known for its headwear, plans to open a 1,000 square-foot store in Encinitas, CA in November.

New Balance Wins Trademark Fight Over ‘New Bunren’ Shoes
New Balance Athletics Inc. won $504,000 in statutory damages from Chinese shoe seller, USA New Bunren International Co.’s, willful trademark infringement according to a ruling in Delaware federal court.

Primary Arms Names Hard-Lines Merchandising Manager And Director Of Merchandising
Primary Arms Online announced the promotion of Matt Okun to hard-lines merchandising manager and Aaron Whatley to director of merchandising.

U.S. Golf Equipment Sales For August Up Nearly 32 Percent
Golf Datatech announced that U.S. retail golf equipment sales for August 2020 were up nearly 32 percent over the same period in 2019, exceeding the previous all-time high in August 2006 by 15 percent.

ABC Financial Acquires Trainerize
ABC Financial (ABC), a provider of technology and related services for the fitness industry, has acquired Trainerize, a Vancouver-based mobile fitness solution for personal training and member engagement.

Halo Foods Acquired By Peak Rock Capital
An affiliate of Peak Rock Capital, the middle-market private investment firm, completed its acquisition of Halo Foods Ltd., the maker of the Skinny brand of low-calorie snacks, in partnership with the management team of Halo.

School Specialty Finalizes Recapitalization And Sale Of Business
School Specialty, Inc., a provider of educational products and services from the Pre-K-to-12th grade market in the U.S. and Canada., announced that substantially all its assets have been acquired by SSI Acquisition, LLC, an entity formed by TCW Asset Management Company, LLC, Cerberus Capital Management, and Lantern Capital Partners.

Modell’s Submits Liquidation Plan
Modell’s Sporting Goods Inc. filed its Chapter 11 liquidation plan that calls for unsecured creditors to recover less than one percent of their claims.

Walmart Launches Free Assembly
Walmart announced the launch of a major new casual clothing line for men and women called Free Assembly. Free Assembly was designed by an in-house team led by Dwight Fenton, former chief creative officer at Bonobos with past experience at J. Crew, Vineyard Vines and Old Navy.

Vasa Appoints COO
Vasa Inc., the maker of swim training devices based in Essex Junction, VT, appointed Keith Watson as COO. Watson comes to Vasa after spending 12 years in executive positions at Peaksware Holdings, LLC, (home of TrainingPeaks.com) as well as 10 years with Intuit, Inc.