Dick’s Sporting Goods announced the opening of three temporary pop-up-shop locations for Calia by Carrie Underwood, the fitness and lifestyle brand created five years ago in partnership with Grammy-award winning singer, Carrie Underwood. The line has become one of the company’s top-selling women’s brands.
Physical retail shops will open in Austin, TX and Santa Monica, CA. Additionally, one mobile pop-up experience will be available in various locations in and around Nashville, TN. All three retail locations will be open to customers October 28 through December 31.
“Like in so many other areas of our business, we see a lot of opportunity to continue to expand Calia by Carrie Underwood as the athletic apparel category continues to strengthen,” said Lauren Hobart, president, Dick’s Sporting Goods. “With our women’s business being a strong focus for us this year, and Calia having such strong success, it felt like the right time to launch these Calia pop-up locations. We hope to introduce the line to even more women through this new and exciting experience.”
Since its launch, Calia by Carrie Underwood has exclusively been available in Dick’s Sporting Goods brick-and-mortar locations and online at Calia.com and dicks.com. These standalone pop-up experiences will be a first for the women’s brand.
“I am so proud of all that we have accomplished with Calia over the past five years,” said Underwood, who is also the lead designer for her collection. “The opening of these pop-up stores is a special moment for me and the entire team at Dick’s Sporting Goods. I can’t wait for everyone who visits to see how our brand continues to reach even more women this holiday shopping season, and as we all continue to focus on our fitness and well-being in the new year.”
In addition to shopping the latest Calia by Carrie Underwood product, customers will have an opportunity to enjoy special promotions at each pop-up location. Retail-as-a-service company, B8ta, has collaborated with and supported Dick’s to bring these pop-up locations to life.
Image courtesy Dick’s Sporting Goods