Team Intencity Collaborates With Hyosung Performance Textiles To Create Pack For Runners

Five graduate students from The University of Oregon’s Sports Product Management* program flew to ISPO 2020 to source fabric for a backpack designed specifically for runners. The pack, they call Intencity, was designed from consumer research they conducted during the design phase. Attracted by the fabrics presented by Hyosung Performance Textiles at ISPO, the students, […]

mountainFLOW Announces Athlete Partnership

  MountainFLOW has signed Aleksander Aamodt Kilde to an athlete partnership deal to use the company’s new Race Wax, in the upcoming season. Kilde, 28, claimed his first World Cup overall title in March, finishing second in the Combined and third in the Super G to win the overall title. He also won the season […]

Backcountry.com Partners With Klarna

Klarna announced that it has partnered with Backcountry.com to offer its customers flexible buy now, pay later solutions using Klarna’s four equal, interest-free payments. “People are spending more time outdoors than ever before and exploring new ways to participate in active outdoor pursuits like skiing, hiking and cycling,” said Sarah Crockett, chief marketing officer, Backcountry.com. […]