Southampton announced a new partnership with Hummel, the Danish brand, after mutually parting ways with Under Armour two years before its contract was due to expire.
Author: SGB Media
VF Corp. Launches Enhanced Product Traceability Mapping Data
VF Corp. enhanced its traceability mapping program by disclosing Tier 1 through Tier 4 suppliers. The company said offering supply chain visibility through Tier 4 suppliers demonstrates its commitment to continuous improvement and increased transparency outlined in its corporate sustainability and responsibility strategy, Made for Change.
Brand Machine Group Acquires Penfield
Global licensing specialists Brand Machine Group (BMG) has acquired U.S. outdoor brand Penfield.
Benchmade Ends 2020 With Industry And Consumer Awards
Benchmade Knife Company, based in Oregon City, OR, has been recognized for the fourth year in a row by the Portland Business Journal as one of Oregon’s Most Admired Companies in the ‘Product Makers and Designers’ category along with Nike, Adidas and Columbia Sportswear. 2020 has been a year of change and growth for the company […]
G-Form Announces New Canadian Sports Distributor
G-Form introduced A.S.K. Sports Inc as its exclusive distributor for baseball, soccer and team sports products in Canada.
Product Preview And Launch Day To Kick Off Virtual PGA Merchandise Show Week
The 2021 Virtual PGA Merchandise Show Week will begin on January 26 with a Product Preview & Launch Day of more than 200 participating golf manufacturers.
Organizational Development Continues Within The Ironman Group
The Ironman Group announced senior-level promotions within the company, including Thomas Siebert, senior vice president, head of finance – EMEA, and Matt Wikstrom to senior vice president, global partnerships.
Successful Collaboration Between Wintersteiger And US Ski Team Continues
Wintersteiger, the official supplier to US Ski & Snowboard and the exclusive tuning partner for the Center for Excellence, offered ski tuning services at Copper Mountain during the late fall/early winter training block this year. As the working relationship between Wintersteiger and the US Ski Team continues, both national teams, and any race programs training […]
American Pacific Group Completes Acquisition Of Eu Natural
American Pacific Group announced that together with Joe Falsetti of Dana Holdings LLC, it has formed Yukon Wellness Holdings LLC a company that will serve as a platform to acquire and grow consumer wellness brands. Also, Yukon Wellness acquired Eu Natural, a provider of vitamin and mineral nutritional supplement products.
Bajio To Launch Sustainably Built Performance Sunglasses
Bajio Sunglasses will launch its first collection of performance sunglasses at retail on March 1. Bajio, Spanish for the shallows, draws inspiration from “flats worldwide and seeks to bring sustainably built sunglasses featuring blue light filtering lenses to the market”. Its first collection features 12 frames and six lens options, which allows consumers to customize […]
Klean Kanteen Kicks Off New Year With New Colors And Caps
Klean Kanteen announced an expansion of its TKWide stainless steel vacuum insulated water bottle line with new colors, designs and caps. The colors include Black, Real Teal, Purple Potion, Marigold, Blue Tint, Tofu, and two Kid Kanteen patterns include Heart Stripe and Electric Camo all with a chip-resistant Klean Coat finish. The Klean Kanteen logo […]
Big Agnes Partners With Bluebird Backcountry Ski Area For 2020/21 Season
Big Agnes announced a new partnership with Bluebird Backcountry ski area located between Kremmling and Steamboat Springs, CO. Big Agnes will serve as the Official Insulated Jacket Sponsor of the ski area providing guides, educators and staff with its newly redesigned insulated jackets. “Bluebird Backcountry is a totally unique ski area set right in our […]
Headsweats Launches Active Line For Women
Headsweats introduces its Active Line, a collection of apparel, headwear and accessories created for women. Designed by “active women for active women”, the collection combines “comfort and style with sustainable materials and functionality.” “Creating a style line specifically for women has been a passion project of ours for years, and we’re excited to finally bring […]
Osprey Named Official Bag Supplier Of Trek-Segafredo Cycling Teams
Osprey announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Women’s cycling teams for the 2021 season. The USA-registered World Tour team competes internationally from January through October. As its Official Bag Supplier, Osprey will supply bags to support 43 racers who compete in 125 races over 300 race days across […]
Bowtech Archery Introduces Solution SS
The Solution SS, short for Super Smooth, from Bowtech Archery, “can be shot for days on end and held tirelessly at full draw,” said the brand, with its DeadLock Cam System. As with the brand’s Solution, the limbs, coupled with a center pivot riser design, remove sound and vibration at the source. “Consumers spoke, and […]
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