Alterra Mountain Company and the Coca-Cola Company announced a new multi-year partnership agreement designed to enhance its on-site guest experience. The partnership will expand to new destinations within Alterra Mountain company’s portfolio and build on its relationship between Alterra Mountain Company’s destinations in North America and the Coca-Cola Company.
Food and beverage locations will open with Coca-Cola’s support at Mammoth Mountain, Squaw Valley Alpine Meadows and Crystal Mountain. Coca-Cola will continue to help deliver family activities at several destinations, including Stratton, Snowshoe and Winter Park.
“We are thrilled to extend and grow our partnership with Coca-Cola,” said Ryan Blanchard, director, brand partnerships, Alterra Mountain Company. “Coca-Cola is the worldwide leader, and we are proud to serve its beverages at our destinations and expand the guest experience through its brand.”
“We share the excitement about our growing partnership with Alterra Mountain Company,” said Amy Gavin, senior national sales executive, Coca-Cola Company. “Our purpose is to refresh the world and make a difference, and we look forward to continuing to do that by incorporating our beverages in memorable moments across various destinations within Alterra Mountain Company’s family of mountain destinations.”