Saucony Introduces Peregrine 11 Trail Collection

Saucony has unveiled the Peregrin 11 Collection, a triad of grippy trail shoes built on its PWRTRAC rubber lugs and PWRRUN cushioning that “feels aggressive and responsive.” Named for the fastest bird, the Peregrin, the Collection includes the Peregrine 11, Peregrine 11 ST for muddy, sloppy conditions and the Peregrine 11 GTX with waterproof protection. […]

Honey Stinger Partners With Ultimate Sports Association

Honey Stinger has entered into a multi-year partnership with the Ultimate Sports Association, a non-profit 501c3, which owns and operates the John Muir Health Ultimate Fieldhouse, a youth sports hub in Walnut Creek, CA. Completed in December of 2015, the Ultimate Fieldhouse is a 40,000-square-foot youth sports facility that welcomes nearly 300,000 visitors per year including […]

Hobie Announces Key Upgrades to Popular Products for 2021

OCEANSIDE, Calif. (Nov. 2, 2020) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces several cutting-edge upgrades to further elevate performance across a range of its most popular kayak models for the 2021 model year. Most notably, Hobie will now incorporate enhanced versions of its signature MirageDrive®, the original kayak pedal […]

Honey Stinger Ups its Recovery Game with New Cracker Bar

STEAMBOAT SPRINGS, Colo. (Oct. 15, 2020) — Honey Stinger, the honey-powered sports nutrition brand, today debuts its new and improved Cracker Bar, a flavorful, protein-packed, on-the-go recovery solution primed to satisfy hunger and tastebuds alike. The revamped bars feature the same unique format and beloved taste of the brand’s original Organic Cracker Bars – with […]

Merrell x Honey Stinger Collaborate on Trail Shoe

Merrell and Honey Stinger teamed up to create the limited-edition Merrell Agility Synthesis trail running shoe. “Teaming up with Merrell to create this limited-edition shoe was a natural fit for the Honey Stinger brand,” said Mike Keown, CEO of Honey Stinger. “Their deep passion for the outdoors and commitment to sustainable sourcing are well aligned with […]

More Bites, More Fun: Honey Stinger Reinvents A Classic With New Mini Waffles

Steamboat Springs, CO, July 29, 2020 — Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles. Easily packable and ready to enjoy in any setting, Mini Waffles are a versatile snack for everyday and every activity alike, from home workouts to […]

Honey Stinger Introduces ‘Lighter Way To Recover’ With All-New Protein Waffles

Steamboat Springs, CO,  June 26, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces Protein Waffles, a light, portable, fruit-filled recovery product made with simple, real-food ingredients. A unique alternative to traditional protein bars, Honey Stinger Protein Waffles provide an all-new recovery format that delivers 10 grams of protein to help athletes replenish […]

Honey Stinger Elevates Fueling For Athletes With New PLUS+ Performance Chews

Steamboat Springs, CO, May 15, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts. Specially formulated with caffeine and electrolytes, the new PLUS+ Performance Chews – an addition to the brand’s renowned existing Organic Energy Chew […]

Pearl Izumi Saddles Up With Backbone Media

Louisville, CO, January 15, 2020— PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new audiences, while remaining authentic to our […]