Author: apattillo

Saucony announced the drop of its Peregrine 12, the latest version of the brand’s trail franchise. Bottom-to-top updates offer a shoe that is an ounce lighter, with a redesigned 5mm lug pattern while PWRTRAC rubber ensures maximum traction and grip. A new and improved rock plate sheds moisture and provides more flexibility, while a more […]

Honey Stinger launched its College Hive NIL (Name, Image, Likeness) program for collegiate athletes. The program is an extension of its athlete ambassador community, The Hive. “Honey Stinger is used by over 250 NCAA programs and is trusted by strength coaches and dietitians from all Power 5 Conference schools,” said Rich Thompson, interim CEO, Honey […]

LOUISVILLE, Colo. (Jan 18, 2022) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with Canadian freeride mountain biker, Mark Matthews. Matthews, 31, will work with PEARL iZUMi to be a voice for the brand’s initiatives centered around the mountain bike community, sustainability and culture. “I am stoked […]

  Following its move into the gravel category in 2021, Pinarello, the Italian bike maker, announced its Scuderia ambassador team for 2022. “The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors to motivate and inspire others to tap into the power of riding bikes. Whether racing […]

Pearl Izumi has launched its first limited-edition Grateful Dead collection, which includes jerseys, baselayers, bibs, and accessories. To create the collection, the company’s “resident Dead Head,” Taylor Eckelberger, blended the band’s “Steal Your Face” logo with a tie-dye-meets-dancing-skeletons theme. “The Grateful Dead’s impact on American music and culture really can’t be overstated,” said Pearl Izumi’s Director […]

MONTREAL (October 28, 2021) – Lolë, the fashion-forward active lifestyle brand, has unveiled its men’s collection for the fall and winter seasons. Known for their innovative and design-focused athletic women’s apparel, Lolë has expanded its offerings for men in a collection designed to get people outside and live out loud every day. This collection is […]

Chaco Footwear and New Belgium Brewing Company announced the release of the Chaco x New Belgium 30th Anniversary Collection. The limited-edition sandal collection pays homage to New Belgium’s 30th anniversary—-this is their third collaboration and their most extensive to date. The collection features two limited-edition prints, Wild Mountain Taupe and Wild Ride Amber. Wild Mountain Taupe […]

Saucony launched its limited-edition Endorphin Pro+, the latest iterative in its Endorphin collection, to be worn by athletes running in a 10K on September 22 at the Zollverein Coal Mine Industrial Complex in Essen, Germany. Tailored for speed and engineered with Saucony’s elite runners, the Pro+ is built on the same propulsive engine as the […]

Saucony announced it has launched the Triumph 19 with PwrRun+ cushioning. A new lightweight upper with enhanced breathability, combined with the brand’s proprietary FormFit technology, offer support with a sock-like fit. Design details and suede elements merge workout wear with casual wear. An ounce lighter than the previous model, the Triumph 19 promises faster running […]

Pearl Izumi’s Fall 2021 line offers mountain biking outerwear layers, a gaiter for gravel rides and products that transition on and off the bike. “Our technical mountain bike apparel continues to be a huge push for the brand, and this fall season we’ve really invested in designs and technology that allow you to perform your […]

Honey Stinger has created a Marathon Training Pack to “give runners the right fuel at the right time during all stages of marathon training.” Leveraging expertise from professional athletes including Olympic marathoner Jared Ward and endurance coach Rick Prince, the Pack offers products to help athletes “prepare, perform and recover throughout the training journey.” Each […]

Saucony released its Xodus 11 “challenging runners to ‘get out and stay out’ in the “most plush and protective trail shoe yet.” The Xodus 11 was created for long runs on rugged terrain for all levels and runners’ ability. The multi-directional lug pattern, underfoot rock shield and PwrTrac rubber offer grip and protection when digging into […]

Saucony furthered its commitment to trail running with the signing of American ultrarunner Katie Asmuth, recent winner of the 2021 Bandera 100K. With the win, she will run in the Western States 100-Mile Endurance Run starting June 26 in Olympic Valley, CA.  Saucony’s ambassador trail runners also include Grayson Murphy, the 2019 U.S. Mountain Running […]

LOUISVILLE, Colo. (June 17, 2021) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch Pedal to Zero™, a first-of-its-kind initiative to motivate and inspire people to choose bicycles as an alternative form of transportation. Every garment in PEARL iZUMi’s new BikeStyle Spring 2022 collection will include a stat with the number […]

WALTHAM, MA (June 15, 2021) – Whether trying to increase mileage or set a personal best, both new and seasoned runners alike share one common dream: to run faster, not harder. Global performance running lifestyle brand Saucony today announced that the award-winning Endorphin Collection, with the addition of the all-new Endorphin Trail, is back to […]