Honey Stinger launched its College Hive NIL (Name, Image, Likeness) program for collegiate athletes. The program is an extension of its athlete ambassador community, The Hive.

“Honey Stinger is used by over 250 NCAA programs and is trusted by strength coaches and dietitians from all Power 5 Conference schools,” said Rich Thompson, interim CEO, Honey Stinger. “We are humbled by all the athletes that count on Honey Stinger products to prepare, perform and recover and are excited about this new opportunity for college students. We want to focus on reaching all athletes, whether that is field hockey players, swimmers, golfers, basketball players, or football players. We think this new program will be able to showcase diverse and broad talent across the country.”

In collaboration with Malka Sports, four student-athletes were selected as College Hive Captains—Notre Dame basketball player Dara Mabrey, Rutgers basketball player Geo Baker, Florida gymnastics Trinity Thomas, and LSU football Jordan Toles.

As part of the program, all college ambassadors will promote Honey Stinger on TikTok, Instagram and Twitter and encourage athletes to sign up.

“Malka Sports fundamentally aligns with Honey Stinger’s approach and is excited to help connect and nurture authentic athlete relationships with high character individuals,” said Pat Capra, president & CEO, Malka Sports. “College athletes all come from someplace where they mean a great deal to the local or regional community. We look forward to building upon this inclusive strategy.”

For more program information, go here.

Photo courtesy HoneyStinger