Portland, Oregon (January 26, 2024) – Smith is excited to announce today the addition of freeride snowboarder and multi-sport adventurer, Marion Haerty, to its global snow team. A four-time world champion on the Freeride World Tour, three-time Xtreme Verbier winner, and second place finisher in the 2022 Natural Selection Tour in Jackson Hole, Haerty is the […]
Author: Kate Gaeir
Dovetail Workwear Announces 2024 Maven Brand Ambassadors
Portland, Oregon (January 11, 2024) – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in real work. A few of these unsung […]
Stio Commits to Removing PFAS by 2025
JACKSON, Wyo. (October 10, 2023) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced today its commitment to removing PFAS, also known as per- and polyfluorinated chemicals or “forever chemicals,” from its line of technical apparel, footwear and accessories. With the launch of Stio’s Fall/Winter 2023-24 Collection, the brand is already making […]
Polartec Introduces Shed Less Technology that Dramatically Reduces Fiber Fragmentation
Planet Earth, The Universe (February 6, 2023) – Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average […]
Smith Expands Partnership With Alterra Mountain Company
Smith announced it renewed and expanded its partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America targeting a multi-season approach to provide resort visitors protective gear, including Smith’s snow and bike helmets and the brand’s proprietary ChromaPop lens technology across sunglasses and goggles. […]
Smith Welcomes Tess Coady To Global Snow Team
Smith announced that Australian-based big air and slopestyle snowboarder, Tess Coady, was added to its global snow team. The multi-year partnership was facilitated by Smith Australia. Raised in St. Kilda, Australia, Coady, a lifer in the sport, earned gold at the 2022 LAAX Open Slopestyle, bronze finalist at the 2021 World Championships Slopestyle, and gold […]
HydraPak x Supreme Collaboration
The limited edition co-branded Stash Bottle drops this week exclusively on the Supreme community
Poler Stuff Expands Into Wholesale Channel, Announces New Partnerships
The original #CampVibes brand appoints Akimbo Communications as public relations agency of record and names several new sales groups across U.S. and international markets.
HydraPak Launches New Recon Series Outdoor Bottles With 50 Percent Certified Recycled Content
Company expands its performance hydration product line with sustainability crafted Tritan Renew bottles
Smith Launches Committed To Retail Sales Incentive Program
Shop employee commission benefits designed to re-engage the retail economy
Smith Launches CORE Collection Of 100% Recycled Post-Consumer Plastic Sunglasses
New Lowdown 2 CORE Frame debuts on the 50th Anniversary of Earth Day
Yeti Cycles, Smith & Black Diamond Team Up To Produce PPE Face Shields
Initial 10,000 units support Colorado-based healthcare workers
Smith Supports Goggles for Docs
New and used eyewear donated to medical staff across the U.S.
Smith Announces New Snow Helmet Audio Program Powered By Aleck
Smith is excited to announce its new snow helmet audio program, bringing music and connectivity to the mountains, through a new partnership powered by Aleck®. Launching Winter 20/21, co-branded Aleck 006® Wired and Aleck 006® Wireless audio systems will be available in an exclusive partnership across North America. By integrating universally compatible ear pads with […]
OROS Unveils New Logo, Apparel Collection, Website
Portland, OR, October 9, 2019—OROS, the brand behind SOLARCORE – ground-breaking apparel insulation that incorporates aerogel, the same material NASA uses to insulate space shuttles – is excited to announce the launch of the company’s new brand marks, 2019/20 product collection, and website. As OROS enters a new phase of its business, the founders wanted […]
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