Author: Kate Gaeir

At Polartec, Beyond Begins Today…since 1993

March 12, 2024 Press Release

Planet Earth, The Universe (March 12, 2024) – Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec, a Milliken & Company brand, and the premium creator of innovative and more sustainable textile solutions, has upheld its unwavering pledge to protect the environment. Polartec consistently goes above and […]

Smith Welcomes Marion Haerty to Global Snow Team

January 27, 2024 Press Release

Portland, Oregon (January 26, 2024) – Smith is excited to announce today the addition of freeride snowboarder and multi-sport adventurer, Marion Haerty, to its global snow team. A four-time world champion on the Freeride World Tour, three-time Xtreme Verbier winner, and second place finisher in the 2022 Natural Selection Tour in Jackson Hole, Haerty is the […]

Dovetail Workwear Announces 2024 Maven Brand Ambassadors

January 12, 2024 Press Release

Portland, Oregon (January 11, 2024) – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in real work. A few of these unsung […]

Stio Commits to Removing PFAS by 2025

October 10, 2023 Press Release

JACKSON, Wyo. (October 10, 2023) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced today its commitment to removing PFAS, also known as per- and polyfluorinated chemicals or “forever chemicals,” from its line of technical apparel, footwear and accessories. With the launch of Stio’s Fall/Winter 2023-24 Collection, the brand is already making […]

Polartec Introduces Shed Less Technology that Dramatically Reduces Fiber Fragmentation

February 7, 2023 Press Release

Planet Earth, The Universe (February 6, 2023) – Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average […]

Smith Expands Partnership With Alterra Mountain Company

July 29, 2022 Press Release

Smith announced it renewed and expanded its partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America targeting a multi-season approach to provide resort visitors protective gear, including Smith’s snow and bike helmets and the brand’s proprietary ChromaPop lens technology across sunglasses and goggles. […]

Smith Welcomes Tess Coady To Global Snow Team

January 20, 2022 Press Release

Smith announced that Australian-based big air and slopestyle snowboarder, Tess Coady, was added to its global snow team. The multi-year partnership was facilitated by Smith Australia. Raised in St. Kilda, Australia, Coady, a lifer in the sport, earned gold at the 2022 LAAX Open Slopestyle, bronze finalist at the 2021 World Championships Slopestyle, and gold […]

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