PrimaLoft Selects Backbone Media As PR Agency Of Record

PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to-business and business-to-consumer media. “The experience and expertise of the team at Backbone make them a perfect partner to share our story with […]