Grandview Hosiery, a sock manufacturer located in Hickory, NC, partnered with John Wayne Enterprise on a sock line inspired by the late actor.
Author: Carly Terwilliger
Samuel Hubbard Partners With W.L. Gore For Collection
Shoe designer and manufacturer Samuel Hubbard incorporated Gore-Tex brand technology into three styles of its new GPS Collection: Aspen Boot, Mt. Tam Boot and Founder dress shoe.
American Hiking Society Offers Spring Break Volunteer Trips
American Hiking Society, a national recreation-based non-profit organization dedicated to promoting and protecting America’s hiking trails, offered millennials volunteer opportunities for their next spring break.
REI Outessa Inaugural Summits Attract 415 Women
The inaugural REI Outessa Summits, at Kirkwood Mountain Resort near Lake Tahoe in California and Powder Mountain in Utah, drew 415 women aged 17 to 67 and from 40 states and three countries.
Beachbody Launches Ironman Sponsorship Program
Beachbody Performance is seeking one or more individuals to sponsor and help prepare and train for an Ironman event in 2017 through its Make Me An Ironman initiative.
United Soccer League Total Attendance Increases
The United Soccer League (USL) closed out its 2016 regular-season schedule over the weekend and reported a total season attendance of almost 1.5 million for its 29 teams, a 33 percent increase from 2015.
Superfeet Plans 3D Printed Insoles
The insoles are the result of a partnership with innovation firm Jabil and an investment in SafeSize, a digital 3D scanning technology platform.
Bonfire Outerwear Debuts Free Range Video Series
Free Range’s premiere coincides with the launch of the Bonfire winter 2016/17 outerwear line, which can be seen on riders in the film.
GT Bicycles Launches User-Generated Campaign
The campaign, dubbed Fun Is Serious Business, focuses on what GT sees as the real reason everyone rides: “pure, simple, fun.”
Outdoor Brands Commit To Responsible Wool Standard
Patagonia, Eddie Bauer, REI, Vaude, Mountain Equipment Co-op, Deckers and Kathmandu have made commitments to the Responsible Wool Standard (RWS).
Fjällräven Opens New Flagship Brand Center In Boulder
Swedish outdoor brand Fjällräven added a flagship retail brand center near its North American headquarters in Boulder, CO.
Royal Robbins Introduces Rewear Recycling Program
The recycling initiative allows customers and employees reduce the volume of waste being sent to landfills every year by sending items back or dropping them in collection bins at Royal Robbins stores.
Trek Holds Global Women’s Summit
The three-day summit will serve as the kickoff event for Trek’s larger ongoing campaign to make cycling more accessible to women around the world.
CKO Kickboxing Opens Miami Gym
Fitness franchise CKO Kickboxing is set to open its first kickboxing gym in the Brickell neighborhood of Miami.
Strava And New Balance Introduce Back Half Challenge
Runners who complete the second half of a race faster than the first half and share it on Strava during the two-month campaign will receive a free pair of New Balance running shoes.
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