Brenda Guajardo will race in Greece’s 153-mile Spartathlon and Harvey Lewis will tackle the Gobi Trail Ultra, China’s first super ultra-distance event.
Author: Carly Terwilliger
PHIT America Grants Got 50,000 Kids Moving In 2016
Program highlights included doubled child activity levels, adding an average of 85 minutes of physical activity per child.
Astral Bulks Up Sales Team
Astral, a footwear and paddle sport safety gear company based in Asheville, NC, brought on sales representation for the Texas, Oklahoma, Louisiana and Arkansas (TOLA), Midwest and Mid-Atlantic territories.
Vista Outdoor Donates $10,000 To Hand In Hand Outdoors
The donation will support the organization’s mission of providing healing outdoor recreational therapy to Utah’s disabled combat veterans and their families.
Rack Room Charity Campaign Exceeds $1 Million Goal
The money raised by Shoes That Fit will be channeled through local school liaisons who will identify students and school systems in need, while also coordinating the distribution of new footwear.
Northside Expands Distribution To China
Among the reasons the footwear brand expanded its availability to China is the country’s burgeoning outdoors market, which continues to see an elevated interest in family outdoor activities.
Salming Signs Top Tier Squash Player
The Swedish squash brand signed Ramy Ashour to a collaboration that involves the Egyptian squash player wearing Salming shoes and apparel.
Hillsound Equipment Adds Midwest Sales Agency
The Vancouver-based producer of winter traction equipment and gaiters for urban and outdoor enthusiasts named Fitzpatrick, Leier & Associates as its representative in the Midwest.
Herbalife Joins Special Olympics For Fitness Collaboration
The $1 million partnership will support the organization’s fitness programming around the world, focusing on increasing physical activity and improving nutrition and hydration.
Goodlife Fitness Plots Large Expansion
Canadian fitness club chain Goodlife Fitness will hire 600 new associates, open 15 clubs and add a 60,000-square-foot home office in London, Ontario by the end of August 2017.
SilvaClean Deal Adds Antimicrobial Treatment To NCAA Uniforms
Cal Poly San Luis Obispo and Applied Silver agreed to a multi-year commercial arrangement that will see the University’s NCAA athletics program use the textile protection system to protect all team uniforms, practice clothing and locker room textiles from bacteria.
Raceday Rentals Expands Bicycle Rental Fleet
Raceday Rentals currently owns and rents more than 100 road and triathlon bicycles and has plans to expand its fleet to 200 bicycles by mid-summer 2017.
Whistle Sports Partners With NFL
The partnership will create and distribute original NFL-themed social media content aimed at millennial fans.
MusclePharm Hosts Jiu-Jitsu Charity Event
The event attracted 450 attendees and raised more than $60,000 for the Children’s Hospital Foundation Colorado.
Nau Opens New York Holiday Pop-Up Shop
The 1,500-square-foot pop-up location is the brand’s first New York outpost since it launched its temporary SoHo space in 2009.
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