In addition to the 10,000m American record holder, the brand’s elite athlete team also includes marathon runners Kara Goucher and Deena Kastor, ultrarunner Timothy Olson and distance runner Chelsea Sodaro.
Author: Carly Terwilliger
Mountain Khakis Names Southeast Sales Agency
Mountain 2 Sea, with offices in North Carolina and Florida, also represents Buff, Eagle Creek, ExOfficio, Gregory, Marmot and Stanley.
Farm To Feet Partners With SwimRun North Carolina
Farm to Feet will provide each participant in the endurance race, which alternates running and swimming, with a pair of its socks.
SOG Appoints Joe Mc Swiney CEO
Mc Swiney is an outdoor industry veteran whose career includes a 21-year run with Cascade Designs Inc.
OpticsPlanet To Carry SB Tactical Brand Products
The site will add the SB Tactical line of Pistol Stabilizing Braces to its technical and high-performance offerings.
Honor Defense Partners With Outdoor Marketing Group
Honor Defense selected Outdoor Marketing Group as its southeastern sales representation.
Ski Season Underway In Colorado
Colorado’s 2016/17 ski season has officially started, as skiers and snowboarders celebrated the first runs of the season at Arapahoe Basin Ski Area on Friday, October 21.
Patagonia Aims To Reduce Printed Materials
By implementing Plum River’s Elastic Suite, the outdoor company will significantly reduce the need for printed materials through the digitization of major sales and marketing assets.
K2 Sports Names Northwest Sales Agency
Leading Edge Sports, based in Woodinville, WA, represents clients such as Swix, Bison Design and Pivot Cycles.
UCLA Basketball Facility Incorporates Stadium Design Tech
The Texlon ETFE skylights, most recently seen at the Minnesota Vikings’ new stadium, are incorporated into the design and will allow in controlled amounts of Southern California sunlight.
Vasque Accepting Applications For Thru-Hike Syndicate
The brand partner-powered ambassador program will next year add another partner, LifeProof, and will open to people thru-hiking any long trail in the continental U.S.
New Balance Partners With Pensole Footwear Design Academy
New Balance will provide scholarships for the aspiring designers selected to attend The Pensole Master Class In Footwear Design.
Mammut Partners With Jackson Hole Mountain Resort
The Swiss manufacturer of alpine gear and apparel is the official airbag pack supplier for the mountain’s ski patrol.
Majestic Printing Facility Receives Green Certification
Majestic is the first major apparel brand to earn the Sustainable Green Printing certification for an owned printing facility.
Polar Bottle Partners With Wounded Warrior Project
For every USA Flag and State Flag bottle sold on its website during November $1 will go to support WWP’s free programs and services for veterans, caregivers and their families.
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