Carbitex, the maker of flexible carbon fiber composites, expanded the advancements across its flexible AFX technology platform with two carbon fiber solutions. AFX anti-puncture (AFX-AP), designed for added protection in the workwear category, and AFX Formed, focused on performance athletic footwear. Both build on the brand’s asymmetrically flexible AFX technology platform that is stiff in […]
Author: Casey Raymer
BOA Launches New Li2 Dial Platform To Debut On Cycling Footwear, A Breakthrough In Precision Fit
BOA technology brings a smaller, more durable and sustainable dial to market.
BOA Strengthens Athlete Pioneer Program, Extends Contracts, Expands Roster For Snowboard, Trail Run, Cycling
BOA welcomes snowboarder Sage Kotsenburg, trail runner Grayson Murphy, and mountain biker Payson McElveen to the Pioneer team.
Boa Unveils New H4 Platform In Snowboard, Dialed Into Performance Fit, Durability
H4 to debut with market-leading partners, including Burton, K2, Vans, and more
OROS Pushes Boundaries Of Insulation Technology, Secures Government Contract To Advance Development
Portland, OR, October 17, 2019 – OROS, the brand behind SOLARCORE – a ground-breaking insulation that incorporates aerogel, the least conductive material known to humankind – has recently been awarded a multi-million-dollar subcontract under a Other Transaction Authority prototype agreement (pOTA) from the US Army Combat Capabilities Development Command Soldier Center (CCDC-SC) division of the US […]
Boa Redefines Future Of Fit – Unveils Performance Fit Lab, University Of Denver Study
Announces first study showing measured performance improvements in footwear with Boa-powered precision fit solutions.
Oros Completes Portland Relocation, Announces Organizational Growth
Portland, OR, September 24, 2019—OROS, the brand behind Solarcare – ground-breaking insulation that incorporates aerogel, the least conductive material known to humankind – is pleased to announce it has finalized its move into the brand’s new Portland-based headquarters since relocating from Cincinnati, Ohio. Along with the move, OROS has added roles to the product development […]
OROS Names Akimbo Communications as Public Relations Agency of Record
OROS is pleased to announce its partnership with Akimbo Communications to oversee the company’s communications and media relations in North America. OROS, founded by college friends and self-proclaimed science geeks Michael Markesbery and Rithvik Venna, was born out of Michael’s trouble staying warm during a climbing trip to the Alps, despite being bundled in layers […]
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