Hydro Flask, which makes insulated stainless steel flasks, has been ranked as the fifth fastest growing company in the state of Oregon by the Portland Business Journal…
Author: Charlie Lunan
SRAM Snuggles in at New Chicago Headquarters
SRAM LLC has officially moved its global headquarters to a new location in Chicago's West Loop neighborhood that includes an 1/8 mile test track…
Ibex Outdoor Clothing Names New Reps
Ibex Outdoor Clothing has appointed Troy Kattreh and Pam Schwarzbach of The Ascentials as sales reps for the Midwest region, and Tom Lawrence to cover the East side of the Great Lakes…
Paris Glove Named New President In Early May
Paris Glove Inc., which makes the Auclair gloves used by many of Canada's Winter Olympic athletes, confirmed that Daniel Gervais joined the company as president on May 4…
Safilo Group to Move North American HQ Closer to Manhattan
Safilo Group, the Italian parent of the Smith sports optics and helmet brand, plans to relocate its North American headquarters closer to its Manhattan showroom…
360fly Signs Mountain Biking Champ Todd Wells to Roster
360fly Inc., a Pittsburgh, PA start-up company that will begin shipping its first action camera in August, signed mountain biking champion Todd Wells as its newest brand ambassador…
Mammut Parent Spins Off Real Estate Assets
Mammut parent company Conzzeta AG of Zurich, Switzerland will spin off its non-operating real estate assets to a new public company following shareholder approval of the plan…
Wiivv Wearables Raises Capital from German Chemicals Giant
Wiivv Wearable Inc., which plans to begin mass producing custom insoles this fall using 3-D printers, has raised venture capital from a €12.9 billion-a-year specialty chemicals company based in Germany…
Interbike’s New Inside Test Track Designed for Conventional and E-bikes
Interbike will provide an indoors test track at this years show so attendees can better evaluate the performance of motor systems and bicycle designs, including E-bikes, Fat Bikes, and Urban/Lifestyle bikes.
Intel Acquires Recon Instruments
Intel Corp. has acquired heads up display manufacturer Recon Instruments in an affirmation of its commitment to the smart eyewear category that Google abandoned earlier this year…
NOCSAE Says Data Does Not Yet Justify Youth Helmet Standard
The National Operating Committee on Standards for Athletic Equipment (NOCSAE) said there is still not enough data to suggest a distinct helmet mass limit for youth…
White Sierra Hires Rep Agencies
White Sierra has hired two new sales rep groups, K&L Sports and Fifth Row Center, to enhance sales of its outdoor and travel apparel in two key regions…
Despite Counterfeiting Complaints, Sports Brands Warm to Alibaba
Alibaba Group Holding Limited is making headway with some sporting goods brands even as others lobby the Obama Administration to put Taobao back on the United States’ “Notorious Markets” list for not doing enough to cleanse China’s
NBDA Executive Director to Step Down, Focus on Special Project
The National Bicycle Dealers Association has begun searching for a candidate to replace long-time Executive Director Fred Clements, so he can pursue a special project for the organization later this year…
REI’s Mountain Project Acquisition Provides Powerful Intelligence Tool
REI confirmed it acquired Mountain Project Inc., which hosts what may be the most popular online community for rock climbers, and is moving into mountain biking, trail running, skiing and hiking…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal