White Sierra has hired two new sales rep groups, K&L Sports and Fifth Row Center, to enhance sales of its outdoor and travel apparel in two key regions.
K&L Sports will be representing White Sierra in Illinois, Indiana, Michigan, Ohio, Kentucky and West Virginia. K&L Sports Principal Kirby Laughlin has repped Nike, Timberland, Puma, Simple and Canada Goose during his 30 years in the outdoor industry. Laughlin’s current key accounts include Flylow, Injinji, Cudas, IllumiNITE and NorthernLights.
“We think Kirby’s solid history in the industry will be a major asset to White Sierra,” said Chris Elkins, executive VP, sales and operations at White Sierra. “Laughlin’s relationships and brand-building experience will help improve White Sierra’s and will compliment our family-oriented business.”
Fifth Row Center Group will represent White Sierra in Florida, Georgia, South Carolina, North Carolina, Tennessee and Virginia. Founded in 2003 by Paul Jones and Travis Bryenton, the independent sales agency has over 50 years of experience in the outdoor industry, working with companies like LCI Brands, Ojai Clothing, Wolverine Apparel, Wooly Bully/Icelandic and now, White Sierra.
“After over 16 years as an outdoor retail owner, we strive to ensure that you have the ‘Best Seat in the House’,” said Paul Jones, agency principal at Fifth Row Center Group. “We’re excited for this new relationship and are here to increase sales and develop White Sierra’s brand even further.”
